Product Marketing Manager

Apply; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

MacBook provided

Phone & internet subsidy

Work-from-home budget

Health & wellness benefits

Job summary

Loopio is hiring a Staff Product Manager to lead an agentic platform drive for proactive and solicited proposals, including RFPs and DDQs. You’ll own vision, strategy, and execution for AI agents that perform work on users’ behalf, operating with autonomy and delivering measurable PMF in a global, remote-friendly environment.

You’ll collaborate across GTM, product marketing, and engineering to ship new capabilities, craft release collateral, and ensure consistent messaging.

Qualifications

• 2 to 4 years of experience in product marketing, marketing, or related go-to-market role, ideally in B2B SaaS.
• Strong writing and editorial judgment, able to turn technical feature detail into clear, customer-ready narratives.
• Comfortable coordinating with writers, marketers, and video/demo creators to keep collateral on schedule.

Responsibilities

• Release marketing collateral: notes, demos, scripts, and training content with product teams.
• Track shipping across product teams and align collateral with ship dates.
• Lead GTM enablement cadence: brief sales, CS, and support on what's shipping and how to position it.
• Set a quality bar for release collateral and push back drafts not customer-ready.
• Design measures of awareness and adoption post-release, not just at launch.
• Collaborate with product marketing for consistent messaging across materials.
• Build and maintain internal agents/automation to speed up the release process.

Skills

Product marketing

Go-to-market

B2B SaaS

AI workflows/tools

Tools

Claude AI

Claude Cowork

Claude Code

Job description

Take your career to new heights with Loopio!

We're seeking a Staff Product Manager to lead a strategically important initiative: transforming Loopio into an agentic-led platform for creating high-quality proactive and solicited proposals, including RFPs, Security Questionnaires, and DDQs. You'll own the vision, strategy, and execution behind building AI agents that don't just assist users but actively complete work on their behalf.

This role is built for a builder who operates with significant autonomy. You'll take initiatives from early concept through product-market fit and into scaled adoption, working alongside our established, high-usage product.

The ideal candidate has direct experience shipping successful agentic B2B SaaS experiences, a track record of launching new products and finding PMF, and a metrics-driven approach to proving out what works before scaling it.

Note: This is an existing vacancy on the team.

What You’ll Be Doing

Release marketing and enablement

• Own the process, timing, and coordination behind customer-facing release collateral: release notes, demo videos, demo scripts, and help/training content, working with the product teams who create it

• Track what each product team is shipping and work backward from ship dates to make sure collateral is ready on time, not scrambled together after the fact

• Run and support Loopio's GTM enablement cadence, briefing support, sales, and CS on what's shipping, what changed, and how to position and demo it

• Set and hold a quality bar for release collateral, editing or pushing back on drafts that aren't customer-ready

• Design ways to build and measure customer awareness and adoption after a release ships, not just at launch

• Partner with mission team leads and the broader product marketing team to make sure messaging and positioning are consistent across release notes, demos, and enablement materials

• Build and maintain internal agents and lightweight automation that make the release process itself faster and more reliable (examples: release digest automation, ship-date tracking, first-draft generation for release notes or FAQs), and own these tools operationally

Product marketing (general)

• Contribute to positioning and messaging work for Loopio's product areas as part of the broader product marketing team

• Build and maintain sales enablement materials: battlecards, competitive FAQs, and objection-handling content

• Partner with customer marketing on proof points, case studies, and reference stories that support both releases and broader campaigns

• Support buyer and customer research (interviews, surveys, win/loss input) that informs positioning and messaging

• Support launch planning and go-to-market execution for larger initiatives beyond individual releases

• Contribute to campaign content such as webinars, blog posts, or sales decks as the product marketing team's calendar requires

• Maintain awareness of the competitive landscape and incorporate it into release, launch, and enablement materials where relevant

What You’ll Bring to the Team

• 2 to 4 years of experience in product marketing, marketing, or a related go-to-market role, ideally in B2B SaaS

• Strong writing and editorial judgment, able to turn technical feature detail into clear, customer-ready narratives

• Comfortable coordinating with writers, marketers, and video/demo creators to keep collateral on schedule

• Working familiarity with core product marketing fundamentals: positioning, messaging, and launch planning

• Experience using Claude, Claude Cowork, or Claude Code (or similar AI tools) to build workflows, automations, or agents

• Organized and detail-oriented, with the judgment to know when a process gap needs fixing versus when a one-off exception is fine

• Comfortable operating across many teams without formal authority over any of them

Where You’ll Work

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.

• Our employees (or Loopers, as we call ourselves!) live and work in Canada (British Columbia and Ontario), London, and India (specifically in Gujarat, Maharashtra, and Bengaluru).

• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).

• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

• You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday

• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

Why You’ll Working at Loopio

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s, we leverage Lattice for our 1:1s and performance conversations

• You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

• We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day 1 with Loopio.

• We’ll set you up to work remotely with a MacBook laptop, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.

• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.

• Participate in townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as oneteam!

• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round.

• You’ll be a part of an award-winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications? Read this Hi there, we recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.

AI in Recruitment

At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews

The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([e-mail]) should you require accommodations at any point during our virtual interview processes.