Product Marketing Manager

Leap-Tools-Inc.-1; Toronto; Remote; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Remote-first company

Work from anywhere (up to 3 months)

Parental leave program

Work-from-home stipend

Birthday day off

Job summary

Leap Tools seeks a versatile Product Marketing Manager to lead our GTM expansion into the furniture segment. You will craft go-to-market plans, build industry relationships, and enable our sales team with compelling messaging to win major accounts.

You will drive market penetration by analyzing industry shifts and turning product value into aggressive market traction, while collaborating with Product to ensure roadmap alignment with furniture market needs.

Qualifications

• 3+ years in Product Marketing with proven B2B SaaS GTM execution.
• Market hunter instinct to identify wedge opportunities and build visibility.
• Strategic agility to translate competitor successes into tactical wins.
• Exceptional storytelling to articulate product value to furniture dealers/manufacturers.
• Versatility as a generalist ready to grow with the company.
• Experience in furniture, home decor, flooring, or real estate is a plus.

Responsibilities

• Design and execute a GTM strategy for the furniture segment to drive immediate revenue and market traction.
• Lead end-to-end product launches with a clear path for the sales team to close deals.
• Monitor competitors and industry shifts to identify tactics we can rapidly adopt.
• Build industry relationships and conduct customer interviews to increase brand visibility.
• Develop tailored messaging for major accounts and equip sales with strategic talk tracks.
• Partner with Product to align the roadmap with furniture segment needs.

Job description

About us

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About our product

Our technology lets you preview products in your own room before you buy them. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable you to do that through our proprietary cutting-edge technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table: https://www.roomvo.com/rugdemo4r

About you

We are looking for a versatile, growth-minded Product Marketing Manager to lead our strategic expansion into the furniture segment. You will develop and lead a go-to-market plan that includes deploying novel launch tactics, identifying winning streaks, building high-impact relationships, and providing our sales team the wedge they need to penetrate new markets.

You will be responsible for turning our product’s value into aggressive market traction, focusing on tactical adoption of successful industry strategies over theoretical benchmarking.

What You'll Do

• GTM Orchestration & Market Penetration: Design and execute a strategy for the furniture segment to drive immediate revenue and market traction. Lead the end-to-end orchestration of product launches, ensuring the sales team has a clear, defined path to closing deals.
• Tactical Industry Analysis: Monitor competitors and industry shifts (e.g., tariffs, trade news) to identify successful tactics we can rapidly adopt. Focus on actionable insights that improve our immediate market positioning.
• Networking & Relationship Building: Actively build industry relationships and conduct customer interviews to increase brand visibility and press coverage. Act as the bridge between marketing and sales to ensure networking activities translate into high-impact business drivers.
• Sales Enablement & Strategic Messaging: Develop tailored messaging for major accounts that differentiates the Roomvo offering in visual-first, design-centric industries. Equip sales with strategic talk tracks and tools that prioritize high-impact revenue activities over secondary training materials.
• Prioritization & Feedback Loop: Partner with Product teams to ensure the roadmap aligns with the needs of the furniture segment. Through cross-functional collaboration and strategic decision-making, set the precedent and execute on highest-priority GTM activities.
• Performance & Growth: Track and analyze KPIs focused on market adoption and revenue growth, iterating on strategies based on what drives the business forward.

Requirements

• Experience: 3+ years in Product Marketing, with a proven track record in B2B SaaS GTM execution.
• Market Hunter Instinct: You don't just research markets; you find the "wedge" to enter them. You are comfortable building contacts and networking to gain industry visibility.
• Strategic Agility: Ability to look at competitor successes and translate them into our own tactical wins.
• Communication: Exceptional storytelling skills, specifically the ability to articulate complex product value into a "must-have" solution for furniture dealers and manufacturers.
• Versatility: While we are focusing on the furniture segment initially, you are a generalist at heart who can adapt your responsibilities as you grow with the company.
• Industry Context (Preferred): Experience in furniture, home decor, flooring, or real estate is a significant advantage.

About our culture

• We're a remote-first company that encourages our employees to work from where they're most productive.
• We work in tight-knit teams to cultivate an ownership mentality.
• We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
• We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
• Work anywhere in the world for up to 3 months!
• We value families, by offering a parental leave program
• We offer a work-from-home stipend
• Your birthday (and our company's birthday) is a day off!

AI in Recruitment

At Leap Tools, we leverage AI technology to enhance our recruitment process. These tools assist with tasks such as resume screening, sourcing prospective candidates, and to support administrative tasks for enhanced operational efficiency. Founders and senior leadership are directly involved in our recruitment process, and AI is never used to make the final hiring decision. We are committed to the responsible use of AI in our hiring practices.

Equal Opportunity & Accommodations

Leap Tools is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible environment. Accommodations are available on request for candidates taking part in all aspects of the interview process. If you require any accommodation, please contact us at [e-mail]

Expected salary range, Ontario based: $80,000 - $100,000

This is an existing vacancy on the team.

Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r