Product Marketing Manager

OpenTable; Toronto; On-site; CAD 110,000 - 135,000; Full time

Job summary

An established industry leader seeks a Product Marketing Manager to drive innovation and growth for its powerful platform. In this dynamic role, you will own a product line, collaborating with cross-functional teams to shape business strategy and product roadmap. Your entrepreneurial spirit will help deepen the company's ability to meet restaurant needs while enhancing market research and go-to-market strategies. Join a welcoming environment where your contributions will have a tangible impact on the hospitality sector, and be part of a global network that champions restaurants and venues worldwide.

Benefits

Paid Time Off - 20 days

Birthday/celebration PTO - 1 day

Annual company weeks off

Flexible sick time off

Parental Leave Benefits

Life & Disability Insurance

Group RRSP and DPSP

Major Medical Insurance

Qualifications

• 5-6+ years in Product Marketing, preferably in B2C.
• Strong primary research skills and data analysis experience.

Responsibilities

• Conduct research to explore new customer opportunities and markets.
• Develop strategy and lead execution of go-to-market for new launches.

Skills

Product Marketing

Market Research

Data Analysis

Project Management

Communication Skills

Creative Problem Solving

Education

BA/BS degree

MBA

Tools

Statistical Analysis Tools

Job description

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and increase revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.

Position Overview

OpenTable’s Restaurant Marketing team is looking for a Product Marketing Manager to drive innovation and growth for the most powerful platform in the restaurant industry. In this role, you will own a product line, helping to drive business strategy, product roadmap and revenue growth in collaboration across product, design and sales. You will bring products to market with strong positioning and messaging, and identify further areas of growth for your product domains. You will work closely with our product, B2B marketing, sales and broader marketing teams to help grow our restaurant network and drive deeper engagement of our existing customer base of more than 50,000 restaurants.

We are looking for a product marketer with an entrepreneurial spirit to deepen and scale OpenTable’s ability to solve for short term and long term restaurant needs, while delivering continued excellence in our market research, positioning and go-to-market strategies. You will be working in a highly collaborative, fast-paced environment on product planning, positioning, go-to-market and growth.

Responsibilities

1. Help OpenTable grow and innovate by conducting research to explore and assess new customer opportunities, technologies, and markets.
2. Conduct 1P and 3P research to uncover industry and audience insights; partner closely with multiple functions to support data validation and insights by designing and implementing research studies, both quantitative and qualitative.
3. Leverage your strong storytelling skills to identify clear takeaways and influence a variety of teams’ roadmaps.
4. Develop strategy and lead execution of cross-functional go-to-market for new launches.
5. Partner with Product, Design and Marketing colleagues on driving cross-channel marketing efforts to meet the growth objectives associated with high impact product initiatives.
6. Collaborate across marketing to develop assets and campaigns to support product awareness, growth and engagement.
7. Enable field teams to sell and drive adoption of products and features, serving as their key product subject matter expert.
8. Define and measure product performance, making optimizations and recommendations to drive further growth.
9. Build positive relationships across the organization, with the ability to lead cross-functional team projects.
10. Present strategy and results of major company initiatives to senior-level business partners.

Qualifications

1. 5-6+ years relevant work experience in Product Marketing within a B2C context. Open to management consulting, with experience oriented towards marketing and/or B2C technology.
2. BA/BS degree required. MBA is a plus.
3. Primary research skills, including qualitative and quantitative research design.
4. Strong data analysis skills; understanding of various statistical methods and ability to run statistical analyses like conjoint, max-diff, etc.
5. Thrives in a fast-paced, constantly evolving “get it done” environment.
6. Creative problem solver, with an entrepreneurial approach and high degree of ownership to deliver measurable results.
7. Proven track record of leading strategic, cross-functional projects, programs and go-to-markets.
8. Proven success collaborating with cross-functional teams and building consensus among multiple partners at all levels.
9. Experience driving research and audience insights and developing recommendations for new opportunities.
10. Excellent verbal and written communication skills, with experience messaging to a variety of internal and external audiences.
11. Outstanding project management skills; results focused with superb execution and follow-through; highly detailed.
12. Experience in e-commerce is a plus.

Compensation and Benefits

Paid Time Off - 20 days a year
Birthday/celebration PTO - 1 day
Annual company weeks off
Flexible sick time off
Parental Leave Benefits
Life & Disability Insurance
Group RRSP and DPSP
Major Medical Insurance (dependent care options)

The range for this Canada located role is $110,000 - 135,000 CAD.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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