Product Marketing Manager

Benevity; Toronto; On-site; CAD 82,900 - 113,960; Full time

Job summary

Benevity is hiring a Product Marketing Manager to shape how our solutions are positioned and brought to market. You will own the end-to-end launch process, from market research and pricing to cross-functional launch plans that drive sales win rates and product adoption.

Join a collaborative, fast-paced team focused on growth, retention and impact, partnering with Product, Pricing, Sales, Client Success, Enablement and Marketing to tell a compelling, value-first story.

Qualifications

• 4-7 years in B2B product or portfolio marketing role, SaaS ideal.
• Proven ability to manage a product launch cycle.
• Confidence and experience driving cross-functional projects.
• Strong written and verbal communication, with PoV and business case skills.
• Experience with CSR, social impact, or nonprofits is a plus.

Responsibilities

• Lead go-to-market messaging and strategy across personas and buyers.
• Own end-to-end product launches with cross-functional teams.
• Provide Voice of Customer insights to inform product strategy and sales.
• Develop value messaging and positioning to drive adoption and retention.
• Collaborate with Sales, Enablement, Marketing and Product teams.

Skills

B2B marketing

Product marketing

SaaS

Go-to-market

Cross-functional

Job description

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

Are you a strategic storyteller who thrives at the intersection of product, sales and marketing? Are you already thinking about how AI is influencing all three? As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market. You are equally comfortable digging into market research as you are crafting a compelling narrative. The blend of analytical rigor and creative instinct is what you thrive on when translating complex product capabilities into simple, resonant, value-first messaging. You will work on both strategy and execution, partnering with Product, Pricing, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention.

This role is ideal for a marketer who is comfortable owning the end‑to‑end product launch process from supporting personas, pricing, value messaging, sales plays and launch plans, as well as managing product lifecycles through growth, maturity and sunset. If you're ready to join a collaborative, fast‑moving product marketing team helping power purpose at work, we would love to hear from you!

What You Will Do

• Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
• Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
• Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
• Product Launch Ownership: Own the end‑to‑end product launch process — from market research and pricing through cross‑functional launch plans to support sales win rates and drive adoption of products and enhancements.
• Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
• Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
• Cross‑Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.

What You Bring

• 4-7 years in B2B product or portfolio marketing role, SaaS ideal
• Proven ability to manage a product launch cycle
• Confidence and experience driving and executing cross‑functional projects
• Independent self‑starter: ability to think clearly, think differently, and manage multiple priorities in a high‑growth, fast‑paced environment while maintaining a professional, collaborative demeanor
• Highly developed interpersonal and written/spoken communication skills
• Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
• An analytical mind and a balance between a data‑driven and an emotional approach to marketing (with a lot of common sense!)
• Demonstrated writing, editing, and content creation skills
• PMA or Pragmatic Marketing certification is an asset
• Previous experience working with CSR, social impact, or nonprofits is an asset

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co‑workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.

Where We Work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well‑being. For those located near one of our offices, while there’s no set requirement for in‑office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a Company Where DEIB Isn’t a Buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well‑supported employee resources groups to the exceptional diversity on our leadership and tech teams.
We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.
That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.
Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [e-mail].

Compensation Range: CA$82,900 - CA$113,960