Product Marketing Manager

SurveyMonkey; Ottawa; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An innovative firm seeks a creative Product Marketing Manager to shape product messaging and strategy. In this role, you will engage with cross-functional teams to craft compelling narratives that resonate with customer needs across various segments. You will conduct market research to identify trends and support sales with impactful enablement materials. This strategic position is ideal for someone who thrives in a collaborative environment and is passionate about driving product-led growth. Join a dynamic team and contribute to meaningful campaigns that influence customer engagement and business success.

Benefits

Learning and Development Opportunities

Annual Week of Service

Flexible Work Hours

Inclusive Workplace Culture

Employee Feedback Programs

Qualifications

• 5+ years in product marketing or related roles.
• Exceptional writing and storytelling skills.
• Experience in quantitative and qualitative research.

Responsibilities

• Drive go-to-market strategies for top personas.
• Conduct market research to identify customer needs.
• Develop segment-specific messaging for key verticals.

Skills

Product Marketing

SaaS Experience

Writing Skills

Storytelling

Market Research

Project Management

Collaboration

Education

Bachelor's Degree

Marketing Certification

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

We’re seeking a creative Product Marketing Manager, Solutions to join our team and shape the way we bring our products to market across key customer segments.In this role, you’ll translate our core product value propositions into compelling messaging that speaks directly to the pain points and priorities of our customers. You’ll work cross-functionally – especially with our marketing, sales, and web teams – to ensure our go-to-market efforts are both deeply relevant and meaningfully differentiated. This is a strategic role ideal for a product marketer who thrives on crafting memorable narratives. You’ll also act as a bridge between teams to effectively communicate market insights and enable integrated campaigns that target our top personas.

What you’ll be working on

• Act as a subject matter expert on our top personas to drive successful go-to-market strategies.
• Conduct market research to identify trends, customer needs, and key differentiation opportunities by segment.
• Develop and own segment-specific messaging for top verticals like HR, CX, and marketing.
• Support the sales cycle by creating enablement materials such as toolkits, pitch decks, customer-focused narratives, battle cards, FAQs, and best practices.
• Collaborate across teams to produce compelling customer-facing content, including demo videos and webpages, to highlight the benefits of our solutions.
• Partner with the product team to influence feature development and to ensure we're delivering a personalized experience for our top segments.

We’d love to hear from people with

• 5+ years in product marketing or related roles, with experience supporting SaaS products.
• Exceptional writing and storytelling skills—you can craft memorable messaging and positioning frameworks, plus drive internal adoption.
• A proven track record of supporting campaigns, with expertise in creating content for targeted customer segments in a Product-Led Growth (PLG) environment.
• Experience conducting both quantitative and qualitative research to uncover customer insights and shape product positioning.
• Strong collaboration and project management skills, with the ability to engage effectively across levels of the organization and influence key stakeholders.
• Excellent decision-making abilities, communication and public speaking skills, and strong project management experience with a keen attention to detail.
• Bonus: Prior experience with HR, CX, or marketing personas

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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