Product Marketing Manager

SHOEBOX Ltd.; Ottawa; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

A leading company in the hearing aid industry is seeking an experienced Product Marketing Manager. This hybrid role focuses on developing marketing strategies to promote SHOEBOX solutions while collaborating closely with various teams. This position offers a great opportunity to contribute to impactful solutions that enhance access to hearing care worldwide.

Benefits

Competitive salaries and benefits

Real work-life balance

Flexible hours

Discretionary wellness benefit

MacBook Pro and 4K monitor

Qualifications

• Minimum 3 years of successful related business experience, preferably in product marketing.
• Comprehensive understanding of the marketing and product planning process.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and implement effective marketing strategies and plans.
• Create content including data sheets, case studies, and social media posts.
• Manage product offerings in collaboration with the product management team.

Skills

Excellent communication skills

Strong relationship building

Data-driven planning

Education

Bachelor's degree

Tools

Microsoft Office

Job description

We’re looking for an experienced Product Marketing Manager to join our Marketing team. In

this role, you will be responsible for developing effective marketing strategies and plans to communicate the features and benefits of SHOEBOX solutions to customers and prospective customers. You will work closely with the Sr. Product Marketing Manager and across the organization to develop and implement activities to achieve business unit objectives. You will be working with the product management team to develop, manage product offerings, and will participate in all aspects of planning, developing, managing, and delivering messaging materials and sales tools for the company.

This is a hybrid role in Ottawa, Ontario and an opportunity to make a real impact on the world by furthering our mission to democratize access to hearing care, and to work with an amazing (seriously, amazing) group of brilliant and passionate people.

Why we need you:

You are driven by the desire to be a market leader. You know what our competitors are doing today, and what they are likely to do in the future. You are eager to learn and understand how our customers make buying decisions. You are skilled in the art of turning technical product features into strong value propositions that resonate with buyers and empower our sellers to be successful. Your planning is data-driven, not guesswork and you back up those plans with evidence.

Your primary responsibilities

• Build on product messaging that sets our products apart from others in the market and give SHOEBOX a unique selling point.
• Communicate the vision and value of new and existing products to the sales team and develop sales tools that facilitate the selling process.
• Participate in the launch of new products and services with several different departments.
• Create content such as data sheets, case studies, videos, website copy, blog posts, social media posts, email communications, newsletters, and more.
• Propose and manage opportunities to create awareness and generate interest in SHOEBOX solutions at industry events, through sponsorships, or other digital opportunities such as webinars and content syndication.
• Propose and keep within budget.
• Establish processes to ensure all sales tools and repositories are up to date with the most current collateral approved for use by sellers and others.
• Participate as a member of cross functional product development teams.
• Establish, build, and maintain key internal and external relationships, including cross functional teams, other franchises, sales, and opinion leaders.
• Support the development and implementation of product training and educational tools.
• Keep up to date on new developments and trends to understand customer and market needs for assigned products.
• Research competitive offerings.
• Attend and conform to end-user security awareness training.
• Conform to organizational information security policies.
• Conform to non-disclosure agreements, regulatory or contractual requirements.
• Other Duties as Required.

Qualifications

• Bachelor's degree required
• Minimum 3 years of successful related business experience, preferably product marketing related
• Demonstrated success working as an integral cross functional team member
• Comprehensive understanding of the marketing and product planning process
• Excellent communication skills (both verbal and written), including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross-functionally
• Excellent interpersonal skills with the ability to work cross-functionally with teams such as Engineering, Operations, Sales, and Communications
• Strong relationship building skills to constructively foster relationships internally and externally
• High level of motivation with the ability to operate as an individual and team contributor
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Project)

Working Conditions

• Travel may be required
• Ability to attend and conduct presentations
• Ability to lift up to 20 lbs

Who are we?

WS Audiology (WSA) is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world. Our portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers and diagnostics locations.

SHOEBOX Ltd is part of the WS Audiology Group (WSA). We design and develop audiometry products that are creating a seismic shift in the way hearing healthcare is provided. Utilizing iOS and web technology to replace bulky, expensive equipment, we’re bringing hearing testing into the 21st century and making it more affordable and accessible than ever before with the ambition of making a wonderful sound part of everyone’s life.

Why that’s important: 5% of the world’s population suffers from disabling hearing loss, 60% of childhood hearing loss is due to preventable causes, and the majority of people with disabling hearing loss live in low-middle income countries. We can help. With our products, hearing testing can be conducted outside of a sound booth and without the need for clunky equipment (you just need a calibrated headset and an iPad), which allows for testing almost anywhere, anytime, worldwide.

At SHOEBOX, your contribution will have a meaningful impact every single day. On top of that, you’ll be an integral part of an innovative team, working with the latest tools and technologies, pushing the boundaries of what the quality assurance function can do, and collaborating with teams of people who are super passionate about their crafts.

In joining us, you’re joining a dedicated and passionate team that works hard and cares deeply about the change we’re making in the world. We also take time to celebrate our successes, enjoy lunchtimes together, and genuinely like and care about one another. Also, our founder knows how to do magic tricks. It’s pretty cool.

To learn more about us and what we stand for, check out our story and blog.

We offer competitive salaries and benefits, real work-life balance, flexible hours, and a discretionary wellness benefit. SHOEBOX will provide you with a MacBook Pro with memory to spare and a 4K monitor.

We invite enthusiastic and qualified applicants to submit their resume here. We thank all applicants; however only those selected for an interview will be contacted.

SHOEBOX is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please Heather Watters at [e-mail]