Product Marketing Manager

ASUS; Markham; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading technology company in York Region, Markham is seeking a Product Marketing Manager for Commercial PCs. The role involves developing go-to-market strategies, managing cross-functional teams, and analyzing market trends. Ideal candidates will have a Bachelor’s degree and 3-5 years of marketing experience, especially in B2B environments. Join us to drive innovative marketing initiatives and enhance our brand presence in Canada.

Qualifications

• 3-5 years of marketing experience in a fast-paced environment.
• Experience in B2B marketing, preferably in the PC industry.
• Strong with numbers and able to identify trends.

Responsibilities

• Plans and executes go-to-market strategy for commercial PCs.
• Develops co-marketing strategies with key partners.
• Analyzes consumer and competitor trends.

Skills

Brand marketing strategy

Analytical skills

Team collaboration

Attention to detail

Fluent in English

Education

Bachelor's Degree in a related field

Job description

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.

ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.

DESCRIPTION

Reporting to the Marketing Director, the Product Marketing Manager for Commercial PCs will play a key role in growing the ASUS brand in Canada for the commercial product category. He/she will be tasked with developing and operating a 360-degree marketing launch strategy and will collaborate with cross-functional teams for execution through the product launch. The Product Marketing Manager will also play a critical role in managing all go-to-market related communication internally with sales and product management teams as well as externally with partners and alliances.

Responsibilities

The responsibilities and essential job functions include but are not limited to the following:

• Plans and executes go-to-market strategy for the commercial PC product line according to business objectives and ROI.
• Develops, communicates, and implements winning go-to-market plans for commercial PC product launches in Canada.
• Develop and execute co-marketing strategies and campaigns with key channel partners, including distributors, value-added resellers (VARs), and system integrators.
• Manages the cross-functional implementation of the marketing plan.
• Coordinates with the Global Marketing Team at ASUS HQ in the development of the commercial product line strategy and local launch.
• Oversee the development of commercial-focused marketing assets, such as case studies, solution briefs, white papers, and sales enablement materials.
• Create and manage lead generation programs that support the commercial sales team's objectives and revenue goals
• Acts as the expert on the Canadian commercial market, identifying opportunities in terms of product positioning, launch strategies, and the competition.
• Analyzes consumer, competitor, and product category trends and insights, making and championing recommendations based on that analysis.
• Liaises with ASUS team members and various business partners to ensure ASUS creative is compliant with partner funding requirements.
• Manages the marketing budget planning for the commercial product line and works with the accounting team to manage and process vendor invoices.
• Stays up to date with the latest trends and changes in B2B advertising, channel marketing, and ecommerce.

QUALIFICATIONS

Required Skills & Abilities

• A clear understanding of brand marketing strategy and 360-degree marketing tactics.
• Team player with ability to collaborate effectively with various stakeholders and build business partnerships
• Well-developed analytical skills and the ability to grasp and explain complex situations and issues
• Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
• Strong with numbers and an ability to identify trends and patterns in data
• Detail-oriented and excellent attention to detail
• Positive, results-oriented attitude and a love of learning new things
• Fluent in English

Required Experience

• Bachelor's Degree in a related field
• 3-5 years of marketing experience working in a fast-paced marketing environment, preferably in the PC industry with a focus on commercial or B2B marketing.
• 3-5 years of experience in media planning or digital marketing.
• Experience in commercial electronics or PC industry is a plus

Ability to work independently and set priorities while being a team player