Product Marketing Manager

Responsibilities

• Develop and execute product messaging and positioning framework, product launches, and ongoing championing of Matrox Video solutions.
• Collaborate closely with the Product Managers, Sales and Engineering teams to gain a deep understanding of our products and technologies, ensuring alignment across all aspects of product development and promotion.
• Collaborate with the Product Managers to analyze market trends and conduct competitive analysis to identify opportunities and threats, as well as to guide product positioning and messaging.
• Work with Marketing to create compelling content (e.g., blog posts, product videos, webinars, case studies) that showcases the unique features and benefits of our solutions and drives customer engagement.
• Interact with industry influencers, partners, media outlets, and customers, leveraging their insights to refine our marketing approach, optimize the product’s visibility and ensure market relevance.
• Support sales and channel partners with product training and customer-facing presentations to help drive adoption and growth of our solutions.
• Participate in events and tradeshows to promote Matrox products.

Qualifications

• Bachelor's degree in marketing, business administration or a related field.
• 5+ years of product marketing experience and/or in a relevant technical role, ideally in the video or technology sector.
• Proven track record of successfully launching and promoting products in the B2B market.
• Exceptional written and verbal communication skills, with the ability to create clear, concise, and engaging content.
• Strong analytical skills and the ability to leverage data to inform decision-making and drive results.
• Ability to work cross-functionally and collaborate effectively with teams, both internal and external.
• Self-starter who thrives in a fast-paced environment and can manage multiple priorities simultaneously.
• Valid passport and ability to travel internationally.

Assets

• Experience in broadcast, post-production, video streaming, KVM and AV/IT markets.
• Familiarity with video technologies, such as encoding, streaming, or video editing.