Product Marketing Manager

Mitratech Holdings Inc; Canada; Remote; CAD 80,000 - 110,000; Full time

Job summary

Mitratech Holdings Inc is seeking a Product Marketing Manager who will be responsible for defining market strategies and driving product adoption. The role involves creating strategic content, collaborating with cross-functional teams, and conducting market research to enhance product offerings. Candidates should have a passion for technology and significant product marketing experience.

Qualifications

• 3-5+ years of product marketing experience preferred in technology sector.
• Exceptional written and verbal communication skills required.
• Ability to analyze data and recommend strategies.

Responsibilities

• Define and drive market strategy for Mitratech’s products.
• Conduct market research and create go-to-market strategies.
• Develop messaging and marketing materials to drive adoption.

Skills

Product marketing experience

Presentation skills

Written communication skills

Data analysis

Market research

Tools

MS Office

Job description

Mitratech is a proven global technology partner for corporate legal, HR and compliance teams. Our approach to work is proactive, collaborative, and committed. The professionals who are thriving at Mitratech are people like you who know how to balance individual excellence with teamwork. We believe our employees’ enthusiasm fuels great work, so we pursue individuals with a passion for building an environment of ownership, transparency, continuous improvement as well as a dedication to driving the best possible experience for our clients. In other words, if you like people and technology, you'll fit right in.

The Product Marketing Manager is responsible for defining our market strategy and driving that strategy by defining and communicating Mitratech’s value and differentiation in the market, evangelizing internally and externally, and supporting Product Managers to ensure product adoption targets are met. The ideal candidate will blend strategic thinking with tactical execution to create strategic, thought leadership-based content for Mitratech’s portfolio of products. Additionally, this role is responsible for conducting market research, identifying the software needs and sources of value for prospective buyers, and creating targeted go-to-market strategies to increase market share and adoption of our product offerings.

This is a highly cross-functional role, involving close collaboration with the wider marketing team, product management, and sales.

• Develop messaging to effectively communicate how the Mitratech suite of solutions meet our clients’ needs and create value
• Draft materials designed to drive pipeline and retention, such as white papers, one-sheets, case studies and product brochures
• Build and execute quarterly product marketing plans which support the business goals
• Ideate, build and execute go-to-market, cross sell and upsell strategies that drive product adoption, as well as overall business growth
• Work with product management to set the strategy, plan and tactics for all upcoming product launches; project manage product launches including driving results working with cross-functional teams
• Lead strategic discussions with senior leadership, product teams, analysts, partners, and customers — confidently presenting insights, gathering feedback, and ensuring alignment across stakeholders
• Track and analyze effectiveness of all product marketing programs; incorporate key findings into the future strategic plans and tactics
• Conduct competitive intelligence and disseminate through to our product messaging to differentiate and drive higher win rates from the sales team

Requirements & Skills:

• 3-5 plus years of product marketing experience, preferably in the technology sector
• Drive to use market research, understand trends and apply it to content
• Exceptional presentation, written and verbal communication skills
• Ability to work independently and manage multiple deadlines
• Understanding of business to business marketing at scale
• MS Office Computer skills (especially PowerPoint, Excel, Word)
• Ability to build relationships with product management and sales and work within a cross functional team
• Ability to analyze data and make data driven recommendations to management

Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email [e-mail] to request an accommodation.

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