Product Marketing Manager

PBS Systems; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading DMS provider in Calgary is seeking a Product Marketing Manager to develop strategies for new software feature launches. This role entails engaging with both internal teams and customers, ensuring consistent messaging and a focus on driving product adoption. Ideal candidates will have strong project management skills and previous experience in the automotive industry. Benefits include internal growth opportunities and a competitive salary.

Benefits

Internal promotion opportunities

Free parking

Competitive base salary

Staff discounts with GM, Dell, and more

Great referral bonus

Staff events

Qualifications

• Previous managerial experience in the automotive industry or dealership environment.
• Aptitude for learning new technology in a fast-paced environment.
• Organizational and time management skills.

Responsibilities

• Develop comprehensive Product Launch Strategies for introducing new software features.
• Communicate with internal stakeholders on marketing messaging.
• Work closely with internal teams to ensure software direction matches customer value.

Skills

Project Management

Strategic Development

Excellent verbal communication

Customer Service

Critical thinking

Problem-solving skills

Education

Multi Silo Certification

Tools

Microsoft Office Suite

Job description

Company Name: PBS Systems

Job Location: Calgary, AB

Job Type: Full-time, Permanent

No. of Openings: 2

Internal Job Title: Product Marketing Manager

Reports To: Product Marketing & Enablement Manager

Job Requirement(s)

“PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!”

The Opportunity

We are changing the way people buy and service cars one dealership at a time. In business for over 30 years, PBS is the third largest DMS (Dealership Management System) provider to the North American retail automotive industry. Each month we welcome hundreds of new users to our software platform, and we need your help.

We are unique in the industry because we view our customers as business partners, technology innovators, and friends. Our software can run all aspects of an automotive dealership with sales, service, inventory management, and accounting modules.

And that's where you come into the picture. While specific roles are posted, PBS is always open to pivoting with quality people and adding to the team based on your skills and the needs of our customers. After you join the team, we will continue the process of moving you into new roles based on your talents, growth, and interests.

The Role

PBS is looking to hire a Product Marketing Manager that will be an integral part of our growing team. As a Product Marketing Manager you will support the team with day-to-day administrative tasks, and ad-hoc requests. This position will be based in our Calgary head office and is not a remote work opportunity.

Responsibilities

• Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product
• Understand the Go-to-Market parameters, goals and outcomes associated with software features
• Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features
• Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience
• Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally.
• Provide marketing with information and content to be used for marketing campaigns and newsletters
• Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes
• Ability to objectively and effectively assess and react to changing business needs and requests
• Understand market problems through interactions with customers and PBS experts.
• Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders
• Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure
• Build professional relationships with customers and internal stakeholders.
• Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership)
  
  

Qualifications

• Multi Silo Certification Required
• Project Management and Strategic Development Experience
• Excellent verbal and written communication skills
• Organizational and time management skills
• Customer focus / Exce llent Customer Service skills
• Critical thinking and problem-solving skills
• Aptitude for learning new technology in a fast-paced environment
• Solid computer knowledge. Microsoft Office Suite
• Previous Managerial Experience in the Automotive Industry or Dealership Environment will be considered as an important asset
  
  

What We Offer

• Internal promotion and growth opportunities
• An education department dedicated to helping you with professional and personal development
• Free parking
• Staff events
• Competitive base salary
• Great referral bonus
• Staff discounts with GM, Dell, and more
  
  

Should you be selected for an interview, you will be contacted via email. Please monitor your junk/spam folder.

PBS Systems thanks all applicants for their interest, however only those selected for an interview will be contacted. PBS Systems is an employment-equity employer. Candidates who require accommodations throughout the recruitment process please contact the Recruiting Department.