Product Marketing Lead, Lifecycle

Affirm; Halifax; Remote; USD 109,000 - 159,000; Full time

Job summary

A leading financial technology company is seeking a Product Marketing Lead for its Lifecycle team in Halifax. The role involves designing user journeys across various digital channels and optimizing engagement strategies. Ideal candidates will have over 5 years of experience in B2C lifecycle marketing with strong analytical skills. The position offers competitive salary and benefits, along with a remote-first work environment.

Benefits

Health care coverage

Flexible Spending Wallets

Competitive vacation and holiday schedules

Employee stock purchase plan

Qualifications

• 5+ years of experience developing B2C automated lifecycle marketing programs.
• Strong analytical background with A/B testing experience.
• Demonstrated leadership in cross-functional teams.

Responsibilities

• Own the end-to-end lifecycle marketing strategy.
• Design and iterate acquisition and engagement journeys.
• Apply structured experimentation to validate marketing strategies.

Skills

Lifecycle marketing expertise

Analytical skills

Project leadership

Communication skills

Consumer finance experience

Job description

Join to apply for the Product Marketing Lead, Lifecycle role at Affirm

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Our Lifecycle Marketing team plays a vital role in deepening relationships with millions of consumers by delivering personalized, timely messaging that accelerates product adoption and reinforces Affirm’s value at every touchpoint.

As a Product Marketing Lead on Lifecycle, you’ll be the driving force behind how new users engage with and adopt Affirm. Focused on acquisition and engagement, you’ll lead the strategy and execution of automated programs across email, push, and in-app messaging. Through thoughtful testing, smart segmentation, and tailored personalization, you’ll design journeys that onboard users, accelerate product understanding, and drive sustained engagement. Your work will span multiple growth levers and business lines, helping consumers find continued value in Affirm throughout their journey.

This is a high-impact, cross-functional role ideal for a lifecycle expert who thrives in performance-driven environments, adapts quickly to new insights, and is energized by rapid iteration and ongoing optimization.

What You’ll Do

1. Own the end-to-end strategy and execution of automated, cross-channel user journeys informed by deep segmentation and customer insights.
2. Design, test, and iterate acquisition and engagement journeys across email and push channels, using data-driven insights to identify high-performing strategies and continuously optimize for growth.
3. Apply structured experimentation frameworks (e.g., A / B, multivariate, holdouts) to validate hypotheses, prioritize ideas, and guide decision-making.
4. Communicate program performance clearly against key KPIs such as activation, repeat usage, and sustained engagement.
5. Use dynamic content and automation to personalize messaging based on user behaviors, preferences, and lifecycle stages.
6. Champion the customer perspective by integrating behavioral signals, feedback, and journey insights into lifecycle strategy.
7. Collaborate with Marketing Operations to ensure seamless campaign execution across digital channels.
8. Align with Creative and Product Marketing counterparts to deliver high-performing, brand-consistent content that clearly communicates Affirm’s value propositions.
9. Partner with Analytics and Engineering to enhance campaign effectiveness through improved tooling, automation, and personalization capabilities.
10. Explore and apply emerging AI tools to accelerate brief development, inform strategy, increase testing velocity, and scale personalized content more efficiently.

What We Look For

• 5+ years of experience developing B2C automated lifecycle marketing programs, particularly across email, push, and/or in-app channels.
• Strong analytical skills with a track record of designing and interpreting A / B tests and turning insights into actionable strategies.
• Demonstrated ability to lead projects and influence cross-functional teams, including Product, Engineering, and Analytics.
• Entrepreneurial mindset with a proactive approach to growth marketing, testing, and continuous optimization.
• Exceptional communication skills and the ability to thrive in a fast-paced, collaborative environment.
• Experience in consumer finance, mobile applications, or payments is strongly preferred.
• Proven success partnering with cross-functional stakeholders, including Product Marketing, Creative, Product Marketing Operations, Analytics, and Engineering, to deliver impactful, customer-centric programs.

Pay Grade - K

Equity Grade - 4

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience, and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental, and vision for you and your dependents.)

Range: $109,000-159,000 per year

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

Benefits

We’re proud to offer competitive benefits that prioritize our core value of people come first. Key highlights include:

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, Lifestyle needs, and family expenses
• Time off - competitive vacation and holiday schedules to rest and recharge
• ESPP - Employee stock purchase plan at a discount

We’re committed to an inclusive interview process and provide reasonable accommodations for candidates in need. For U.S. positions, we consider qualified applicants with arrest and conviction records, in accordance with local ordinances.

By submitting your application, you acknowledge reading Affirm's Privacy Notice and consent to the collection and use of your personal data.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales