Product Marketing Lead, Consumer

Affirm; Canada; Remote; CAD 109,000 - 159,000; Full time

Job summary

A leading fintech company in Canada is seeking a Product Marketing Lead to drive strategic initiatives and enhance customer engagement. The successful candidate will lead go-to-market strategies, develop communication plans, and collaborate with cross-functional teams. This role offers remote work flexibility and a competitive compensation package, including health benefits and equity options.

Benefits

Health care coverage

Flexible Spending Wallets

Competitive vacation and holiday schedules

Employee stock purchase plan

Qualifications

• 5-7 years in product or partner marketing, ideally in a Payments or Fintech environment.
• Proven record of leading partnership strategies and product launches.
• Experience managing multiple relationships with partners and stakeholders.

Responsibilities

• Lead Go-to-Market strategy and execution.
• Enhance strategic partner engagement.
• Drive effective communication strategies.
• Operate with agility and manage multiple initiatives.

Skills

Product marketing experience

Excellent communication skills

Analytical mindset

Cross-functional leadership

Experience in a Payments or Fintech environment

Job description

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You'll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.

This role has full ownership of high-impact initiatives. Operates with minimal guidance, managing multiple stakeholders and resolves complex challenges. You will shapes product and marketing strategies through deep insights and cross-functional alignment, delivering results at a functional level.

What You’ll Do

• Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end. Effectively navigating moderate-to-high levels of ambiguity, requiring minimal input. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution and strategic prioritization.
• Enhance Strategic Partner Engagement: Develop messaging and materials that inform the cross functional team and set each owner up for success, including strategic reasoning for quarterly communication touchpoints and customer segmentation strategies with our partner merchants. Have a nuanced understanding of partnership functionality and key revenue + cost drivers within scope of area, along with common XFN factors that influence them
• Drive Effective Comms Strategy: Build the consumer facing communication strategy that taps into rich insights to inform both product and partner execution. Test, track and optimize communication strategies to inform future executions. Influence decision-making through customer and merchant partner insights.
• Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. Identify and evaluate trade-offs to recommend solutions that balance short-term impact and long-term strategic value.

Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision-making forums. Develop frameworks for how teams use customer data to drive actionable decisions. Translate business goals into actionable strategies for product marketing and go-to-market initiatives.

• Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, as well as the revenue and cost drivers that impact marketing and product performance. Use this knowledge to own the success metrics for your partnership focused area, ensuring alignment with business objectives.
• Collaborate across Teams to Drive Alignment: Proactively identify and mitigate risks caused by shifting priorities or unclear requirements. Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams.
• Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate.

What We’re Looking For

• 5-7 years of experience in product or partner marketing, or a similar role, ideally in a Payments or Fintech environment.
• Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results.
• Sets a high standard of quality and serves as a role model for others on the team.
• Proactively identifies areas for improvement in team deliverables, processes, or strategy and implements solutions.
• Champions innovation by experimenting with new approaches and sharing learnings with the team.
• Collaborates across teams to bring new perspectives and elevate the organization’s overall performance
• Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
• Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
• Confident cross functional team leader who is able to manage multiple relationships with partners, merchants and stakeholders to drive the marketing communication strategy forward with multiple team’s buy-in.
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
• Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication. Work to tie customer facing communication together across multiple touchpoints with one cohesive strategy.
• Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints.

Pay Grade - K
Equity Grade - 4

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

CAN base pay range per year: $109,000-159,000

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application," you acknowledge that you have read Affirm'sGlobal Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

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