Product Marketing Lead

Sanctuary; Vancouver; On-site; CAD 90,000 - 150,000; Full time

Job summary

Sanctuary is seeking a Product Marketing Lead to translate complex AI-based robotics technology into clear, compelling storytelling across our marketing channels. You will own the website, drive content and social campaigns, and manage agency partners to scale output.

The role requires 5+ years in B2B tech marketing, excellent writing, and a portfolio of web and collateral assets. A hands-on, proactive self-starter will thrive in our fast-growing environment.

Qualifications

• 5+ years in marketing with real product marketing at a technology company.
• Ability to translate complex tech into clear, compelling stories.
• Hands-on ownership of a company website using a CMS such as WordPress.
• Portfolio of content: web pages, decks, explainers, social campaigns.
• Experience managing agencies, designers or freelancers to deliver on time and on brand.
• Excellent writing and editing skills.
• Self-starter who can set priorities and ship work independently.

Responsibilities

• Define positioning and core messaging across channels.
• Own the website and maintain it as a key recruiting tool.
• Run social marketing with agency support to scale output.
• Create assets that explain technology for customers and investors.
• Own the company deck for conferences, fundraising and partnerships.
• Develop case studies with customers and partners to aid sales.
• Coordinate launches and major announcements with product, sales, and leadership.
• Support conference presence and sales materials as needed.

Skills

Product marketing

B2B marketing

Content strategy

Copywriting

Social media

Website ownership

Agency management

Project management

Storytelling

Tools

WordPress

Job description

Your New Role and Team

Sanctuary, a world leader in building AI-based control systems for humanoid robots, is seeking a skilled Product Marketing Lead. In this role you will understand our technical products deeply and turn them into polished materials that run across our marketing channels. Our marketing serves three audiences at once: potential customers, investors and recruits. You will own the website and content engine end to end, and work with agencies and freelancers to scale output.

Our Success Criteria

• Define our positioning. Explain what our product does and how it differs from alternatives. Build the core messaging that every other channel draws from.
• Own the website. Run development and ongoing maintenance of our site, our first point of contact for customers, investors and candidates. Keep it current, clear and a strong recruiting tool.
• Run social marketing. Build a steady flow of content and distribution across our social channels, using agency support to scale.
• Create assets that capture our technology. Produce professional visuals, explainers, video and written content that make complex technology easy to understand, directly or by directing designers and agencies.
• Own the company deck. Maintain the core company presentation used for conferences, fundraising and partner conversations.

You will also:

• Develop case studies with customers and partners to support sales and fundraising.
• Lead communications and PR to raise our profile, including media and analyst relationships.
• Coordinate product, sales, PR and leadership around launches and major announcements.
• Support conference presence and sales materials (one-pagers, FAQs, slides) as needed.

Your Experience

• 5+ years in marketing, with real product marketing experience at a technology company with B2B clients.
• A track record of translating complex or technical products into clear, compelling stories.
• Hands-on ownership of a company website, including working in a CMS such as WordPress.
• A portfolio of content you created or directed: web pages, decks, explainers, social campaigns.
• Experience managing agencies, designers or freelancers to deliver on time and on brand.
• Excellent writing and editing skills.
• Comfort as a team of one: you set priorities, ship work yourself and know when to bring in help.

Additional Experience We Value

• Experience at an early-stage or venture-backed startup
• Background in Robotics and/or AI
• Videography / photography skills you can share with the world!
• Experience supporting a fundraise with decks and investor materials
• Existing relationships with tech press or industry analysts

Working at Sanctuary

Sanctuary AI is an equal opportunity employer. Employment with Sanctuary AI is governed by skills, competence and qualifications and will not be influenced by any legally protected status.

About Sanctuary

Founded in 2018, Sanctuary AI builds robots and a novel control system that integrates symbolic logic and reasoning with data-driven robot foundation models. We use our robots to collect vision, audio, touch and proprioception data from the perspective of the robot while they perform real-world work tasks. We use that data to train multimodal robot foundation models. Because our systems are vertically integrated, we can design, deploy and refine at scale. Our mission is to create the world's first human-like intelligence in general-purpose robots.