Product Marketing Lead

Affirm; Ottawa; Remote; CAD 109,000 - 159,000; Full time

Job summary

Affirm is seeking a Product Marketing Lead to drive product strategy and lead go-to-market initiatives. This role is responsible for shaping how merchants experience Affirm’s products, partnering cross-functionally, and fostering collaboration to achieve business objectives. You will need a strong background in product marketing, excellent communication skills, and a strategic mindset.

Benefits

Health care coverage - premium covered

Flexible Spending Wallets - generous stipends

Competitive vacation and holiday schedules

Employee stock purchase plan

Qualifications

• Requires 5+ years in product marketing or product management.
• Strong analytical mindset and communication skills.
• Proven track record of product launches and driving GTM strategy.

Responsibilities

• Shape product strategy by identifying customer and merchant needs.
• Lead GTM strategy and execution from beta to launch.
• Accelerate product adoption through engagement programs.

Skills

Strategic thinking

Analytical mindset

Communication

Collaboration

Problem-solving

Education

5+ years of experience in product marketing or similar role

Job description

Join to apply for the Product Marketing Lead role at Affirm

Join to apply for the Product Marketing Lead role at Affirm

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.

This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. This is an individual contributor role.

What You’ll Do

• Shape Product Strategy Through Insights : Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
• Lead GTM Strategy and Execution : Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth.
• Accelerate Product Adoption and Growth : Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
• Enhance Strategic Client Engagement : Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
• Operate with Agility and Drive Execution : Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
• Leverage Business and Product Acumen : Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives.
• Collaborate across Teams to Drive Alignment : Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives.
• Be a Culture Carrier : Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate.

What We’re Looking For

• 5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
• Proven track record of leading product launches and driving GTM strategy that delivers business results.
• Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development.
• Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
• Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
• Proven ability to collaborate and influence cross-functionally.
• Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy.
• Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions.

If you’re excited about the challenge of building the best financial products, redefining what’s possible, and driving innovation at scale, we’d love to hear from you!

Pay Grade - K

Equity Grade - 4

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

CAN base pay range per year : $109,000-159,000

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include :

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

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