Product Marketing Assistant

Transoft Solutions Inc.; Vancouver; On-site; CAD 45,000 - 50,000; Full time

Job summary

A leading company in transportation software seeks a Product Marketing Assistant to support marketing activities aimed at raising product awareness and meeting business objectives. This hybrid role involves market research, content strategy, and collaboration within teams. Ideal candidates will have a marketing-related education and prior experience in B2B marketing.

Benefits

Flexible working environment

Employee programs and benefits

Professional growth and development opportunities

Qualifications

• 1-2 years of marketing experience, preferred in B2B.
• Willingness to learn and adapt to new projects.
• Experience with software or technology companies is an asset.

Responsibilities

• Research target markets and customer personas.
• Coordinate marketing events and provide administrative support.
• Assist in evaluating data and creating reports on key metrics.

Skills

Analytical skills

Project management

Social media proficiency

Communication skills

Attention to detail

Education

Post-secondary education in Marketing, Business, Communications

Tools

Google Analytics

Marketo

Microsoft Office

Asana

Google AdWords

Job description

Join to apply for the Product Marketing Assistant role at Transoft Solutions Inc.

Join to apply for the Product Marketing Assistant role at Transoft Solutions Inc.

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Do you want to make a difference within the global transportation planning and design community? With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation and operational professionals. Most recently, our exciting predictive analysis technologies are the forefront in the application of AI for traffic safety.

With over 30 years of experience and 50,000 users in 150 countries worldwide, the company’s success is a result of our people, our highly sought-after products, and the exceptional customer service we deliver.

About The Opportunity

We currently have an opening for a Product Marketing Assistant. As a member of the product marketing team, the Product Marketing Assistant supports all marketing activities that contribute to raising product awareness, assisting with go-to market plans, and meeting business objectives for the Civil & Transportation and Traffic Safety business units. If you are excited about this opportunity and have the skills, experience and values that align to what we’re looking for, we want to speak with you!

NOTE : This is a hybrid role where you will be expected to work a minimum of 2 days per week in our Vancouver office.

In This Role, You Will Be Expected To

• Research target markets and customer personas to inform product awareness and go-to-market strategies;
• Collaborate on the creation of sales enablement materials to enhance the buyer’s journey;
• Assist in the evaluation of data and the creation of reports on key metrics to measure campaign efficiency and analyze trends;
• Assist in monitoring and enhancing product demand, building the pipeline, and carrying out competitive research on market trends and changes;
• Coordinate marketing events and provide administrative support;
• Contribute to content strategies for different platforms, including social media, website, adverts, emails, case studies, and more;
• Execute email campaigns and assist with SEO / SEM initiatives;
• Support project management and go-to-market plan coordination;
• Master marketing platforms such as Google Analytics and Marketo;
• Manage CRM data to glean insights into leads and customers;
• Assist in aligning stakeholders with marketing objectives through internal communications.

About You

• You hold a post-secondary education in Marketing, Business, Communications, or a related field.
• You possess 1-2 years of marketing experience, with a preference for B2B environments.
• You have experience working with software or technology companies, which is considered an asset.
• You demonstrate proficiency with social media tools such as LinkedIn, Facebook, and Twitter.
• You excel in setting goals, planning and managing projects, and meeting deadlines effectively.
• You exhibit a willingness to learn and adapt to new projects and company needs.
• You possess strong verbal and written communication skills, communicating effectively, respectfully, and tactfully.
• You showcase analytical skills for gathering and reviewing information.
• You exhibit a high attention to detail in ensuring accuracy in marketing materials and collateral.
• You are familiar with project management, productivity, or GTD solutions such as Asana and Microsoft Planner.
• You have familiarity with digital marketing and are proficient in using Google AdWords and Google Analytics.
• You demonstrate proficiency with Microsoft Office applications.

About Us

• We offer a flexible working environment that embraces both in-person and remote work;
• We offer a number of employee programs and benefits focused on healthcare, retirement savings, rewards and recognition;
• We’re committed to providing professional growth and development opportunities;
• We give back to our communities through global initiatives and donations;
• We work hard, but we like to have fun too!

Salary Range : $45,000 - $50,000 annually + bonus (Actual salary offered will be commensurate with education, experience and internal parity).

At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers. We are a collaborative group of individuals who value respect, professionalism, creativity, drive and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for everyone.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Software Development

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