Product Marketing and Enablement Specialist

Orennia; Calgary; On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Health, dental and vision benefits

Learning & development budget

Generous vacation and sick days

Job summary

Orennia is seeking a Product Marketing & Enablement Specialist to drive market insights, messaging and go-to-market plans. You’ll align Product, Marketing and Sales to accelerate growth and equip client-facing teams with the tools they need.

This role blends market intelligence with hands-on execution in a fast-paced SaaS environment, including training, content creation, and regional expansion support.

Qualifications

• 5+ years of experience across Product Marketing and Sales Enablement.
• Degree or diploma in business, marketing, or a related field.
• Proven ability to launch and enable new products and drive revenue.

Responsibilities

• Develop market, customer, and competitive insights to inform strategy.
• Create compelling messaging, positioning and go-to-market plans.
• Collaborate with Product, Marketing, Sales, and Revenue teams on launches.
• Build sales enablement resources: playbooks, battlecards, decks, talking points.
• Lead launch readiness and regional market expansion activities.
• Analyze feedback to continuously improve messaging and effectiveness.

Skills

Product Marketing

Sales Enablement

Go-to-Market

Market Research

Cross-functional Collaboration

Education

Business/Marketing degree or diploma

Tools

CRM

Call Intelligence

Marketing Automation

Survey Tools

Visual Collaboration Tools

Design Tools

LLMs

Job description

About Orennia

Orennia provides an all-in-one platform for accurate data, predictive analytics and actionable insights across the energy transition. We drive faster capital allocation decisions and help our clients maximize returns across the solar, wind, storage, power, RNG, CCUS, clean fuels and hydrogen sectors. The technology that powers Orennia’s platform delivers an unparalleled experience, distilling information into actionable insights to give our clients a competitive edge.

Location: Calgary Headquarters

Position Type: Full time, salaried

Reports to: Director, Sales Enablement

About Orennia

Orennia provides an all-in-one platform for accurate data, predictive analytics and actionable insights across the energy transition. We drive faster capital allocation decisions and help our clients maximize returns across the solar, wind, storage, power, RNG, CCUS, clean fuels and hydrogen sectors. The technology that powers Orennia’s platform delivers an unparalleled experience, distilling information into actionable insights to give our clients a competitive edge.

As the world decarbonizes its energy stack, trillions in capital need to be deployed. Global investment in the energy transition must quadruple to over $5 trillion annually to stay on the 1.5°C pathway, according to the International Renewable Energy Agency. Without accurate data and predictive analytics, developers and investors will struggle to deploy capital efficiently and maximize returns. Orennia’s platform expedites the energy transition with effective and robust information for smarter capital allocation choices.

Why Join Orennia?

People are at the heart of the best technology companies. We’ve brought together some of the industry’s top experts and brightest minds in data orchestration, analytics, software development, and industry insights to uncover opportunities where others can’t. At Orennia, you’ll become part of a collaborative culture and do work that matters. We trust and support each other, ask hard questions and solve complex problems together. Guided by a spirit of inquiry, our team has a product-driven, continuous delivery mindset to drive our innovation forward.

The Opportunity

As Product Marketing & Enablement Specialist, you'll play a pivotal role in helping Orennia bring its products to market and accelerate commercial growth. Sitting at the intersection of Product, Marketing, Research, and Revenue, you'll ensure our client-facing teams have the insights, messaging, and tools they need to confidently position our platform and win business. This is a highly cross-functional role that blends market intelligence, product marketing, and sales enablement. You'll research emerging markets, customer segments, competitive trends, and industry developments, then translate those insights into compelling messaging, go-to-market strategies, and practical resources that drive revenue.

Success in this role requires more than conducting research- you'll connect the dots between market opportunities and commercial execution, turning complex product capabilities into clear customer value propositions and equipping our teams with the training, content, and resources they need to succeed.

If you're energized by combining strategic thinking with hands‑on execution, enjoy collaborating across teams, and thrive in a fast‑paced SaaS environment, we'd love to hear from you.

What You’ll Do

• Partner with Product, Analysts, and Commercial teams to develop a deep understanding of Orennia’s products, roadmap, and market differentiation.
• Translate complex product capabilities into clear, compelling positioning, messaging, and value propositions for target buyers.
• Identify growth opportunities across existing and adjacent markets, customer segments, use cases, and geographies, with a focus on North America and the UK.
• Conduct market and competitive research to uncover customer needs, industry trends, policy developments, and emerging opportunities.
• Develop and execute go‑to‑market strategies for new products, features, markets, and customer segments.
• Collaborate with Marketing to align messaging, campaigns, content, and product launch communications across channels.
• Create sales enablement resources, including playbooks, battlecards, pitch decks, talk tracks, objection‑handling guides, and segment‑specific materials.
• Analyze customer interactions, call insights, win/loss feedback, and competitive intelligence to continuously improve messaging and sales effectiveness.
• Lead product launch readiness initiatives by ensuring Sales, Customer Success, and Marketing teams are trained, informed, and equipped for successful market adoption.
• Support UK market expansion by developing localized positioning, sales tools, target account strategies, and market insights tailored to regional buyer needs and regulatory dynamics.

Who You Are

• You have 5+ years of experience across Product Marketing and Sales Enablement with a degree or diploma in business, marketing, or a related field.
• You can demonstrate your successes in launching and enabling new products, driving revenue growth by identifying new market opportunities, developing differentiated messaging and positioning, and translating market insights into effective go‑to‑market strategies.
• You are a strong communicator with exceptional writing skills.
• You bring strong interpersonal and excel at collaboration.
• You are highly organized and have strong attention to detail.
• You have experience using a variety of software platforms across the tech stack and are comfortable utilizing them and gathering information from them: CRM, call intelligence, marketing automation, survey tools, visual collaboration tools, design tools, LLMs.
• You are actively identifying opportunities to improve things and are a creative problem solver, keen to dig in and figure things out.
• You have a keen interest in the energy transition.
• You are excited about working in a fast‑paced, scale‑up environment and embracing change and ambiguity.
• You hold Canadian citizenship, Permanent Residency, or refugee status and have the ability to travel internationally to manage events abroad.

Why You’ll Love Orennia

At Orennia, you'll join a high performing, people-focused team where everyone has a role to play. We offer our regular, full‑time employees a competitive total rewards package, comprehensive health, dental and vision benefits, a savings program that includes company matching, and a learning and development budget to master your craft. In addition, we offer generous time off with regular company holidays, paid vacation days and paid sick days.

We thank all applicants in advance for their interest and for taking the time to apply; however, only applicants invited for an interview will be contacted.

Orennia is an Equal Employment Opportunity (EEO) employer. We are committed to creating a diverse and inclusive workplace where all employees and applicants are treated fairly and with respect, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable provincial, federal, state, or local law. We believe in fostering a work environment that promotes equal opportunities for all individuals and strive to eliminate any barriers to employment and advancement. We are dedicated to providing equal opportunities in hiring, promotions, compensation, benefits, training, and all other aspects of employment. At Orennia, diversity, inclusion, and fairness are not only important values but also critical to our success as an organization. We encourage all qualified individuals to apply and join us in our mission to create a workplace that reflects the diverse communities we serve.

Please contact a member of our people & culture team ([e-mail]) should you require accommodations.