Product Manager - Surgical

Labtician Ophthalmics Inc.; Oakville; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the eyecare field seeks a Product Manager – Surgical to blend strategic marketing with hands-on educational programs. In this hybrid role, you will lead initiatives that enhance product uptake and drive clinical adoption, collaborating closely with healthcare professionals.

Qualifications

• 5–7 years of product marketing experience in medical devices.
• Direct experience in the Canadian healthcare environment.
• Ability to communicate with sales reps and surgeons effectively.

Responsibilities

• Lead marketing strategy for surgical products.
• Collaborate with Sales and Medical Affairs to execute marketing plans.
• Own customer education initiatives and peer-to-peer training.

Skills

Strategic mindset

Project management

Collaboration

Tools

Veeva

HubSpot

Job description

Be at the intersection of innovation, clinical education, and customer engagement.

Are you an experienced marketing professional who thrives at the crossroads of strategy and execution? Do you want to shape the future of surgical eye care while working closely with physicians, sales teams, and product innovators?

We are looking for a Product Manager – Surgical to join our growing team at Labtician Ophthalmics . This role blends brand strategy with field-based education programs. The product manager owns the marketing plans and brings them to life through peer-to-peer training initiatives that support real clinical adoption.

If you are someone who enjoys seeing their work drive impact in both boardrooms and operating rooms—this is the role for you.

The role is hybrid with 2 days / week in our offices in Oakville, Ontario. This position reports to the Director of Marketing, Surgical.

What You'll Do

• Lead marketing strategy and execution for key products in our surgical portfolio.
• Develop digital and direct marketing campaigns, messaging, sales tools, and go-to-market plans that drive product uptake.
• Collaborate with Sales, Medical Affairs, Regulatory, and Operations to bring integrated marketing plans to life.
• Develop and maintain relationships with Key Opinion Leaders (KOLs) and managing interactions with relevant external agencies to ensure the successful execution of brand strategies.
• Own and execute customer education initiatives in partnership with the sales team, including training programs that connect experienced clinicians with their peers to drive product adoption.
• Take ownership of peer-to-peer clinical training programs—coordinating logistics, managing communications, and ensuring each preceptorship is professionally delivered, valued by participants, and aligned with commercial goals.
• Maintain an updated understanding of the ophthalmology market. Periodically attend medical conferences and work collaboratively with sales reps to meet customers in hospital ORs and clinics.
• Track performance, generate insights, and continuously improve how we engage the field.

What You Bring

• 5–7 years of product marketing experience in medical devices, life sciences, or pharmaceuticals.
• Direct experience working in the Canadian healthcare environment.
• Proven ability to collaborate across functions and communicate with a range of stakeholders—from sales reps to surgeons.
• A strategic mindset with a get-it-done attitude. You're as comfortable building a campaign plan as you are booking a training site or creating a slide deck.
• Strong project management and organizational skills—you can juggle multiple programs without dropping the ball.
• Experience with CRM (e.g., Veeva) and marketing automation tools (e.g., HubSpot) is an asset.

About the Company :

Labtician is a fully integrated commercialization company in the Canadian eyecare marketplace. Labtician’s purpose is to “Advance the Visual Health of Patients”. We do this by specializing in manufacturing and commercializing medical devices, natural health products, pharmaceuticals, tissues, and supplies to ophthalmologists and optometrists to help manage, treat, and ease various eye conditions for patients.

We are a well-respected, innovative player in our field and offer a progressive, respectful, work environment. Our corporate culture fosters innovation and customer collaboration.