Product Manager, Salesforce Hub

Industrial Alliance Insurance and Financial Services Inc; Quebec; Hybrid; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Employee share purchase plan

Vacation, wellness, and personal dev.

Telemedicine and EFAP

Ergonomic furniture program

Performance bonus, discounts on iA产品,

Job summary

iA Financial Group is seeking a Product Manager, Salesforce Hub to lead the alignment of Salesforce initiatives with business needs in a dynamic Canadian environment. You will manage the backlog, drive demonstrations and PoCs, and partner with IT, architects, and business units to translate requirements into scalable solutions.

The role requires deep Salesforce knowledge, strong collaboration, and fluency in both French and English.

Qualifications

• Experience with product management and business analysis in Salesforce context.
• Experience facilitating workshops and exploring Salesforce solutions.
• Strong understanding of Agile frameworks (Scrum, SAFe, Kanban).

Responsibilities

• Act as the Salesforce Hub’s primary point of contact for requests from business units, helping them understand their needs and identify relevant solutions.
• Structure, maintain, and prioritize the backlog of Salesforce opportunities, initiatives, and requests based on business value, strategic alignment, and required effort.
• Support business units in exploring solutions through demonstrations, PoCs, PoVs, and discovery workshops to validate the relevance and business value of proposed initiatives.
• Assess potential benefits, impacts, feasibility, and conditions for success before investments are made, while establishing a structured framework for innovation, experimentation, and validation.
• Develop and maintain in-depth expertise in Salesforce products, licenses, contractual agreements, and available services to optimize investments, identify opportunities for reuse, and leverage existing capabilities and product updates.
• Track the value generated by Salesforce products, their adoption, and their contribution to business objectives, while continuously monitoring the Salesforce ecosystem and promoting best practices.
• Collaborate with IT teams, architects, Salesforce experts, external partners, and business units to translate business needs into concrete solutions and strengthen Salesforce knowledge and capabilities across the organization.

Skills

Salesforce knowledge

Agile methods

Stakeholder communication

Leadership

Client focus

Bilingual FR/EN

Tools

Salesforce CRM

Financial Services Cloud

Experience Cloud

Job description

• Other Possible Location(s): Montreal, Quebec
• Job category: Human Resources and Continuous Improvement

Are you driven by technological innovation and eager to contribute to the purpose of a company that aims to help its clients feel confident and secure about their future? As a Product Manager, Salesforce Hub, you will play a key role in supporting business units in understanding and documenting their needs, exploring Salesforce capabilities, and structuring opportunities that can generate value for the organization.

This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation.

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What you’ll accomplish with us

As a Product Manager, Salesforce Hub, you’ll be at the core of our mission. Here are the main responsibilities:

• Act as the Salesforce Hub’s primary point of contact for requests from business units, helping them understand their needs and identify relevant solutions.
• Structure, maintain, and prioritize the backlog of Salesforce opportunities, initiatives, and requests based on business value, strategic alignment, and required effort.
• Support business units in exploring solutions through demonstrations, proofs of concept (PoCs), proofs of value (PoVs), and discovery workshops to validate the relevance and business value of proposed initiatives.
• Assess potential benefits, impacts, feasibility, and conditions for success before investments are made, while establishing a structured framework for innovation, experimentation, and validation.
• Develop and maintain in-depth expertise in Salesforce products, licenses, contractual agreements, and available services to optimize investments, identify opportunities for reuse, and leverage existing capabilities and product updates.
• Track the value generated by Salesforce products, their adoption, and their contribution to business objectives, while continuously monitoring the Salesforce ecosystem and promoting best practices.
• Collaborate with IT teams, architects, Salesforce experts, external partners, and business units to translate business needs into concrete solutions and strengthen Salesforce knowledge and capabilities across the organization.

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What could accelerate your success in this role

We’re looking for someone who:

• Has in-depth knowledge of Salesforce solutions, including Financial Services Cloud, Experience Cloud, Data360, and Marketing Cloud.
• Has relevant experience in product management, business analysis, workshop facilitation, product exploration, and Salesforce or another large-scale CRM platform.
• Has a good understanding of Agile frameworks, including Scrum, SAFe, and Kanban.
• Demonstrates excellent communication, leadership, and collaboration skills and is recognized as a strong team player.
• Has a strong client focus and the ability to manage and anticipate needs to help ensure optimal satisfaction, while effectively identifying priorities and working under pressure.
• Is curious, autonomous, and consistently solution-oriented; knowledge of financial and insurance products, a SAFe Product Owner certification, and Salesforce certifications are considered strong assets.
• Has an advanced level of proficiency in both French and English, as the role involves participating in meetings with unilingual English-speaking stakeholders, reviewing documentation in English, and engaging in frequent written and verbal communications in English as part of the role’s responsibilities.

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Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence.
• AI is in everyone’s hands, empowering you to increase your personal effectiveness while supporting the organization’s growth.
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed.
• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.
• Opportunities to develop your expertise and contribute to strengthening Salesforce knowledge and capabilities across the organization.
• A collaborative environment where you’ll work with business units, IT teams, architects, Salesforce experts, and external partners.

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• Employee share purchase plan.
• Vacation, wellness, and personal development days.
• Telemedicine and an Employee and Family Assistance Program.
• Ergonomic furniture program.
• Performance bonus, discounts on iA products, and more!

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Company Overview

iA Financial Group is the strength of a company with a human side, with its over 10,000 employees. Together, we have earned the trust of our more than five million clients and 50,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $235 billion in assets, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 130 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

Our commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, write to us . Someone from our team will be happy to assist you.