Product Manager Neuroscience

Ipsen Biopharmaceuticals Inc.; Mississauga; On-site; CAD 90,000 - 130,000; Full time

Job summary

Ipsen Biopharmaceuticals Canada Inc. is seeking a Product Manager in Neuroscience to develop strategies for the portfolio, including brand plans, customer segmentation, and promotional programs. The role involves cross-functional collaboration to address unmet patient needs and support commercial initiatives.

The candidate will lead market analysis, develop training materials, and work with sales and medical teams to execute product launches and ongoing brand development across Canada.

Qualifications

• Bachelor's degree required; MBA or health sciences preferred.
• 5 years' experience in biotechnology or pharmaceutical industry.
• 2 years' progressive marketing experience.
• 2 years' sales experience, preferably specialty care.
• Proven ability to build relationships and influence stakeholders.
• Experience leveraging multiple channels to achieve brand objectives.

Responsibilities

• Support the development and execution of brand plans and engagement strategies with cross-functional stakeholders.
• Assist in pre-launch and market development activities for product introduction readiness.
• Identify market research needs to guide prescribing decisions.
• Analyze market opportunities and industry trends to inform strategy.
• Integrate data across functions and geographies to generate insights for the business.
• Support management of distribution or channel issues.
• Lead development of promotional materials and training programs for review and approval.
• Develop and maintain KOL connections and gather field insights for brand plans.

Skills

Brand planning

Cross-functional collaboration

Market development

KOL relations

Pricing and forecasting

Education

Bachelor's degree; MBA/health sciences preferred

Job description

Title:

Product Manager Neuroscience

Company:

Ipsen Biopharmaceuticals Canada Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Summary

The Product Manager will develop strategies and tactics of our business unit portfolio. Specific areas of focus include brand plan development and implementation, target customer identification and segmentation, development of collateral materials and promotional programs, physician speaker training, and sales force training. The Product Manager collaborate cross-functionally to develop and implement strategies that address unmet patient needs, drive market development, and support commercial issues.

Main Responsibilities

• Support the development and execution of brand plans and engagement strategies in collaboration with key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access) to address patient needs.
• Contribute to pre-launch and market development activities to ensure readiness for product introduction.
• Assist in identifying market research needs to understand how to most effectively influence prescribing decisions.
• Identify market opportunities, industry trends, and customer targets through competitive analysis, positioning, and marketing strategy assessments.
• Integrate information and data across functions and geographies, as well as external knowledge, to create decisive insights that drive the business forward.
• Provide support in the management of distribution or channel issues.
• Analyze product performance relative to key performance initiatives and adjust plans as necessary.
• Support forecasting and pricing teams.
• Develop focused tactical plans relative to the strategic priorities for the brands, including relevant key performance indicators.
• Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
• Develop and maintain Key Opinion Leader (KOL) connections and invest in field time with sales representatives to gather insights and inform brand plans.
• Contribute to a culture of breakthrough thinking and pragmatic experimentation across the organization.
• View situations or systems from multiple perspectives to ensure all angles are thoroughly examined and pertinent information acquired.
• Determine effective marketing communication channels to meet brand plan goals.

Knowledge & Experience

• Bachelor's degree is required. Master's degree, preferably in business (MBA) or health sciences is preferred
• 5 years' experience in the biotechnology or pharmaceutical industry
• 2 years' progressive marketing or related experience
• 2 years' experience in sales, preferably specialty care
• Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders
• Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.
• Knowledge of pharmaceutical legal, regulatory, and medical processes required.
• Proven leadership, strategic, and analytical abilities
• Proven skills in strategic planning and product launches
• Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
• Demonstrated experience working with and managing agency partners
• Strong team-building skills and a team-oriented approach.
• Strong written and oral communication skills.
• Strong presentation and facilitation skills.
• Ability to develop consistent, well-supported, competitive strategies.
• Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
• Proven skills in strategic planning and product launches.
• Acts with a high sense of urgency.
• Adaptability and strong advocate of change.
• Specialty product marketing experience is an asset
• Experience in the therapeutical area preferred inc. migraine
• English speaking is essential, French speaking preferred

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