Product Manager - Marketing and Media Automation

Sobeys; Halifax; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

Sobeys is seeking a Product Manager for Marketing and Media Automation to enhance customer engagement through innovative workflows. This role involves collaborating with multiple teams to optimize loyalty programs and improve marketing impact through advanced data strategies. Ideal candidates have extensive experience in product management, a strong technical background, and outstanding communication skills. Join an innovative team dedicated to redefining grocery experiences across Canada.

Benefits

Competitive Benefits Package

Retirement and Savings Plan

Employee and Family Assistance Program

Parental leave top-up

Paid Vacation and Days-off

Qualifications

• 5-8 years in product management or marketing automation leadership.
• Proven track record of shipping ML-driven automations at scale.
• Experience working in bilingual (EN/FR) environments is a plus.

Responsibilities

• Own the automation roadmap — design and launch workflow engines.
• Unify data flow across stores and apps for real-time decisioning.
• Track business impact — partner with BAs to build cases and iterate.

Skills

Product Management

Marketing Automation

Machine Learning

Data Integration

E-commerce

Education

Bachelor's degree in Computer Science, Engineering, Business

Advanced analytics or MBA

Tools

BI and observability tools

GCP

Azure

AWS

Job description

Requisition ID: 190304
Career Group: Corporate Office Careers
Job Category: Digital Product Management
Travel Requirements: 0 - 10%
Job Type: Full-Time

Country: Canada (CA)
Province: Nova Scotia; Ontario
City: Halifax, Mississauga
Location: Halifax Office (CIBC), Tahoe Office

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Sobeys Inc. is reimagining grocery through a cutting-edge Marketing-Tech stack and a rapidly growing Retail Media Network. We’re looking for a hands-on Product Manager - Marketing and Media Automation who can turn data, machine learning outputs, and omni-channel signals into seamless, low-latency workflows that drive loyalty engagement, personalized offers, and advertiser ROI.

Here’s where you’ll be focusing:

• Own the automation roadmap — design, prioritize, and launch workflow engines that power:
• Loyalty points distribution mechanisms and scalable test-and-learn loops
• Offer personalization variants orchestration and experiments
• Website/app content creation and dynamic experience testing
• In-store digital signage triggers and RMN campaign automation
• Measurement and sales-lift dashboards for internal teams and suppliers
• Unify the data flow across stores, sites, apps, cloud platforms, and DWHs — ensuring near real-time ingestion, decisioning, and orchestration
• Integrate best-of-breed vendors and GenAI services (e.g., vector DBs, content generators, uplift modelers) while safeguarding privacy and compliance
• Embed a closed-loop feedback system — capture event-level signals, update models, and roll out feature flags with sub-second latency
• Collaborate closely with Sales Ops, Ad Ops, Media Planning, Loyalty, Personalization, DXP, Engineering, and Change Management to map processes and eliminate manual pain points
• Champion enablement — build playbooks, demos, and KPI scorecards so PMs, dev squads, and commercial teams can self-serve new automations
• Track business impact — partner with BAs to build cases and iterate based on ROI targets and adoption metrics
• Influence UX — work with design on UI components, front-end APIs, and workflow visualizers that make complex logic easy to tune

What you have to offer:

• Bachelor's degree in Computer Science, Engineering, Business, or related field; advanced analytics or MBA is a plus
• 5–8 years in product management or marketing automation leadership within MarTech, AdTech, or data platform environments
• Proven track record of shipping ML-driven, rules-based, or event-stream automations at scale
• Solid understanding of loyalty and offer engines, ad serving, and real-time experimentation frameworks
• Working knowledge of front-end stacks, APIs, and cloud-native back-ends (GCP, Azure, or AWS)
• Comfortable with BI and observability tools — capable of building dashboards and diagnosing latency, logic, or attribution issues
• Excellent communicator and facilitator — able to translate complex technical concepts for execs and cross-functional teams
• Experience working in bilingual (EN/FR) environments or with localization workflows is an asset
• Experience in e-commerce is a huge asset.

#LI-Hybrid #LI-LM1

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.