Product Manager - Loyalty and Value Proposition

Servus Credit Union; Calgary; Remote; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Profit sharing

Flexible work options

Volunteer program

Job summary

Servus Credit Union is seeking a Product Manager - Loyalty and Value Proposition to lead the design and execution of our loyalty programs and value proposition across member segments. This remote-first role supports the Products, Pricing & Loyalty Team and collaborates with Marketing, Operations and Sales.

The successful candidate will drive growth through data-driven decisions, manage multi-channel campaigns, and refine the loyalty strategy to maximize member value while aligning with our

Qualifications

• 5+ years of experience in product management, loyalty marketing, CRM or partnership management.
• Bachelor’s degree in Marketing, Finance, Business, Economics, or a related field.
• Strong understanding of customer lifecycle marketing and retention strategies.
• Ability to identify performance gaps and drive cross-functional growth initiatives.
• Strong analytical skills and data-driven decision making.
• Experience leading multi-channel campaigns and stakeholder management.

Responsibilities

• Own Profit Share program and ensure payout accuracy across all schemes.
• Suggest evolution of loyalty strategy aligned with Value Proposition and target segments.
• Coordinate foundation member and employee campaigns with Marketing, Communications, and Operations.
• Recommend enhancements to Profit Share and deposit programs using data to monitor results.
• Collaborate with delivery teams to implement value proposition strategies in customer journeys.
• Monitor markets, trends and competition to identify opportunities for program improvements.

Skills

Product management

Loyalty marketing

CRM

Data analysis

Stakeholder management

Cross-functional collaboration

Negotiation

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

Excel

CRM systems

Job description

Product Manager - Loyalty and Value Proposition

We are hiring for a full-time Product Manager - Loyalty and Value Proposition to join our Products, Pricing & Loyalty Team!

Posting closes: October 16, 2026

Employment Status: Full-time; Permanent

Additional Information: Remote First

For Internal Use Only/Role Grade: P3; A

At Servus Credit Union , we do things differently—because we’re a credit union, not a bank. And that difference matters.

We believe in putting people before profits , which is why our members are also our owners. Every dollar we earn is reinvested into the things that matter most: our members, our employees, and our communities . Whether it’s through profit sharing, competitive rates, or local initiatives that make a real impact, we’re here to help Albertans feel good about their money.

We’re looking for passionate, values-driven people to join our team. We welcome individuals from all backgrounds who are aligned with our values and are eager to contribute in meaningful ways. If you're excited to grow your career with a team that’s innovative, hardworking, collaborative and deeply rooted in community, we want to meet you .

Join Servus and discover a better way to work.

The Owner, Loyalty & Value Proposition is accountable for the successful implementation of the organizational strategies pertaining to Value Proposition & Loyalty and ensuring that departmental activities are aligned with the established direction. The position assists in developing and refining the value proposition across all lines of business, helps identify target member segments, and contributes to the implementation of a consistent and comprehensive loyalty strategy for the organization. This role is responsible for carrying out the strategy through effective operational tactics and ensuring its successful execution within the organization. This role is also responsible for the operations/maintenance of the existing Profit Share and rewards programs as well as any enhancements required.

What You'll be Doing:

• Responsible for the active ownership and execution of the Profit Share program, and the accuracy and completeness of the comprising payouts (Common Share Dividends / Investment Share Dividends / Patronage).


• Make strategic recommendations to the evolution of the holistic loyalty strategy that addresses transactional and relationship loyalty, ensuring alignment with the Value Proposition and target member segments.


• Coordinate the delivery of foundational member and employee-facing campaigns that support major value delivery components, particularly Profit Share & deposit-gathering programs, with Marketing, Communications, Sales Effectiveness, Operations.


• Provide recommendations for enhancements to existing Profit Share and deposit-gathering programs, using available data to monitor, evaluate and improve program results.


• Collaborate with delivery teams (marketing, communications, operations) to implement, continually refine and measure the alignment and use of the value proposition and target member segments in member lifecycle strategies, employing modern forms of banking product planning, customer journeys and product development processes.


• Monitor and evaluate markets, trends, and competitive dynamics to identify and assess opportunities or enhancements to existing programs.

What you Bring:

Experience and Education:

• 5+ years of experience in product management, loyalty marketing, CRM or partnership management.


• Bachelor’s degree in Marketing, Finance, Business, Economics, or a related field.


• Strong understanding and experience in customer lifecycle marketing and retention strategies.


• Demonstrated ability to identify performance gaps and build cross-functional initiatives that drive measurable growth.


• Strong working knowledge of modern analytical tools, methodologies & presentation mediums.


• Excellent negotiation, relationship management, and communication skills.


• Ability to balance creativity with data-driven decision-making.


• Experience leading campaign portfolios or complex, multi-channel initiatives.


• Thorough knowledge of the competitor credit union/financial institutions, retail banking products, loyalty, sponsorship/partnerships landscape in Canada.


• Strong strategic and analytical skills with the ability to develop targeted, insight-driven growth initiatives.


• Exceptional communication and stakeholder management skills, particularly in enabling frontline execution.


• Ability to interpret performance trends, competitor activity, and financial impacts to inform strategy.


• Strong organizational and project management capabilities; able to manage multiple initiatives simultaneously.


• Ability to influence across departments and align stakeholders around shared growth objectives.


• Proven skill in navigating ambiguity and complexity, using sound judgment, data, and cross-functional input to clarify priorities and move initiatives forward.

Work Arrangement:

• Remote-first with flexibility for hybrid work based on business needs.

Additional Requirements:

• Occasional travel may be required for frontline engagement, team meetings, or campaign support.

Why Servus?

Working for Servus has outstanding benefits. In addition to standard benefits like health and wellness, vacation and retirement savings programs, we also provide other important benefits such as:

• Competitive compensation including performance-based incentive pay and profit share


• Flexible work options


• Meaningful work towards individual and corporate goals


• Opportunities to get involved and give back through an employee volunteer program

At Servus, our employees are also members. This means you'll have all the benefits of being a member of the credit union including profit sharing, voting for the board of directors, and all of the financial services we provide…with a few additional perks!

At Servus Credit Union, we believe in being purposefully cooperative and working together to create a culture of Belonging for everyone. We are committed to an inclusive, equitable, and accessible workplace where everyone is valued, respected, and supported. We encourage applications from individuals of all backgrounds, and accommodations are available during every stage of the hiring process upon request. Your skills, passion and curiosity may find they belong at Servus, so even if you don't check every box, we encourage you to apply!

Employment Eligibility: The selected candidate(s) must successfully pass a criminal background check, reference check and credit check to qualify for hire by Servus Credit Union.