Product Manager II – Web

Tree Trust; Ottawa; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Tree Trust is hiring a product manager to drive high-impact web initiatives focusing on enterprise user experiences and sales-assisted funnels. The successful candidate will balance strategy and execution, working with cross-functional teams to optimize conversion rates and improve user journeys. Candidates should have over 5 years of experience in product management, exceptional communication skills, and proven expertise in data-informed decision-making and conversion optimization strategies.

Qualifications

• 5+ years of product management experience.
• Strong in digital experience optimization for enterprise.
• Exceptional written and presentation skills.

Responsibilities

• Lead product strategy for sales-assisted web experiences.
• Collaborate with Marketing and RevOps for MQL criteria and workflows.
• Develop KPI reporting and executive dashboards.

Skills

Communication

Data-informed decision making

Cross-functional collaboration

Conversion optimization

Web experimentation

Tools

Amplitude

GA4

Tableau

Jira

Confluence

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

We’re hiring an experienced product manager to lead high-impact web initiatives across conversion, personalization, and sales-assisted funnel optimization. You’ll focus heavily on optimizing experiences for enterprise users navigating sales-assisted journeys, with measurable impact on MQL conversion, demo requests, and incremental signups. You’ll balance strategy and execution, combining strong analytical thinking with sharp attention to detail, and work cross-functionally with Marketing, Sales, Sales Operations, Product, Engineering, and Design.

What you’ll be working on

• Lead product strategy and execution for high-impact web experiences—including homepage, lead-gen flows, and personalization—shaping key enterprise user touchpoints across SEO modules, event pages, and global navigation.
• Collaborate with Marketing and RevOps to define, measure, and evolve MQL criteria, tooling, and workflows; own cross-functional execution across marketing systems, design, and infrastructure to increase engagement and conversion.
• Develop and maintain KPI reporting and executive dashboards that clearly connect web experience to MQL volume, incremental signups, and demo form completions.
• Leverage tools like Amplitude, GA4, Tableau, and SQL to drive experimentation, validate UX hypotheses, and improve performance of new components aligned to enterprise goals.
• Partner with Design and Engineering to modernize and scale core web elements—like header navigation, video modules, and animations—ensuring consistent, high-quality UX for enterprise audiences.
• Balance net-new initiatives with ongoing optimization of SEO-driven blogs, demo landing pages, and logged-out flows that directly impact sales-assisted funnel growth.
• Drive cross-functional alignment and roadmap influence, translating business goals into product improvements that increase conversion across enterprise and demand gen funnels.

We’d love to hear from people with

• 5+ years of product management experience, ideally across B2B enterprise and sales-assisted funnels. Experience optimizing digital experiences for enterprise prospects, with a proven record influencing MQL flow, attribution, and sales pipeline contribution.
• Exceptional written communication and presentation skills for executive audiences.
• Highly detail-oriented with proven ability to lead data-informed decisions and MQL-focused growth. You know what levers move conversion for enterprise users and how to prioritize them.
• Experience in web experimentation, personalization, and conversion optimization.
• Strong cross-functional collaboration across Marketing, Sales, and Engineering.
• Management consulting or startup experience is a strong plus.
• Experience with the following tools: Amplitude, GA4, Eppo, Crazy Egg, Tableau, GTM, Jira, Confluence

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.