Product Manager, Growth Marketing Systems

Stripe; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a strategic Product Manager to join their Marketing Systems team. In this pivotal role, you will spearhead the development of innovative marketing strategies that enhance customer engagement across multiple channels. You will leverage your extensive experience in product management and marketing technologies to build a robust infrastructure that streamlines operations and drives revenue growth. This dynamic position offers the chance to collaborate with cross-functional teams, harness data-driven insights, and integrate cutting-edge technologies into marketing workflows. If you are passionate about transforming marketing practices and making a significant impact, this opportunity is for you.

Qualifications

• 8+ years of experience in product management, preferably in B2B or consumer products.
• Strong understanding of marketing technologies and systems.

Responsibilities

• Develop and execute cross-channel engagement strategies for marketing.
• Build a centralized marketing systems infrastructure to enhance effectiveness.

Skills

Product Management

Marketing Automation

Data Analysis

Communication Skills

Problem Solving

Tools

Marketo

Salesforce

Job description

Who we are

About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team
You will be joining the Marketing Systems team, embedded within the Growth and GTM function, to play a crucial role in scaling and enhancing the effectiveness of Stripe’s marketing efforts through technology. Our team is responsible for building and maintaining the infrastructure and tools that empower Stripe’s marketing organization to reach millions of merchants, guide their journey to Stripe’s products, and drive revenue growth. We are at the forefront of transforming marketing operations through strategic investments in automation, data, and innovative channels.

What you’ll do
In this role, you'll drive Stripe's vision of delivering the right message to the right customer at the right time through the right channel. You'll develop and execute our cross-channel engagement strategy with our go-to-market teams, identifying and addressing key friction points with user workflows, defining milestones, and coordinating roll-out plans across automated and human-assisted marketing touchpoints including email, advertising, and delivery to the Stripe Dashboard, amongst other channels.

Responsibilities

• You will build a deep understanding of our marketing users, synthesizing data and research to outline gaps and frictions they face.
• You will think holistically across the end-to-end journey of a customer with Stripe, and develop a roadmap for when and how we should engage customers across different channels.
• You will work cross-functionally across teams to execute with creating a centralized marketing systems infrastructure that scales with Stripe’s growth and is cohesive with the end-customer experience. This includes but is not limited to:
• Developing and scaling a centralized orchestration framework designed to improve marketing attribution, streamline campaign deployment, and ensure consistent data quality across all marketing activities.
• Building out a robust Marketing Data Warehouse to create an end-to-end view of customer interactions.
• Identifying opportunities for business process automation.
• Strategically integrating Artificial Intelligence (AI) into marketing workflows.
• As a member of this team, you will collaborate closely with marketing stakeholders, engineering, data science, and sales to define the product strategy and roadmap for these critical marketing systems. You will be instrumental in driving efficiencies, improving marketing effectiveness, and ultimately contributing to Stripe’s ambitious growth targets.

Who you are

Preferred requirements

• 8+ years of experience as a product manager launching consumer or B2B products.
• Bonus: Experience working on product-led sales and growth problems.
• An understanding of marketing and/or ad technologies and systems, such as marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), or advertising delivering systems.
• Experience working with marketing organizations at scale, understanding their processes and challenges related to campaign management, content creation, and performance measurement.
• Experience with iterative hypothesis-driven product development and experimentation.
• Experience working with a broad set of stakeholders and driving alignment.
• Strong written and verbal communication skills.
• Takes an ownership mindset and works on whatever it takes to solve problems and delight users.
• Spikes in cutting through ambiguity to produce strategic insights and opportunities.