Product Manager - Excavator / Wheel Loader

AMI Attachments®; Hawkesville; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A North American manufacturer is seeking a Product Manager to define vision, strategy, and execution of product initiatives for excavator and wheel loader attachments. Responsibilities include market research, collaboration with engineering and marketing, and managing product lifecycle. Ideal candidates should have over 5 years of experience in product management within the heavy construction sector and strong leadership skills. Competitive compensation and benefits are offered.

Benefits

Competitive compensation

Collaborative culture

Opportunities for career growth

Qualifications

• 5+ years of product management experience in heavy construction equipment.
• Proven track record of successfully launching and managing products.
• Strong understanding of excavator or wheel loader attachments.

Responsibilities

• Define product vision, strategy, and roadmap for assigned product categories.
• Conduct market research and analyze customer feedback.
• Lead cross-functional teams to ensure efficient execution of product plans.

Skills

Product management

Analytical skills

Communication

Leadership

Stakeholder management

Problem-solving

Education

Bachelor’s degree in Business, Engineering, Product Management, or related field

MBA

Tools

Project management tools

Job description

Company Description

AMI Attachments is a leading North American manufacturer of attachments for excavators, backhoes, wheel loaders, and other heavy construction equipment. Headquartered in Hawkesville, Ontario, we proudly design and build reliable, high-quality products that are trusted by dealers and contractors across Canada and the United States. AMI is recognized for our commitment to innovation, quality, and customer satisfaction.

We are expanding our team with two newly created Product Manager roles – one focused on Excavators and the other on Wheel Loaders.

Role Description

As a Product Manager, you will be responsible for defining the vision, strategy, and execution of product initiatives within your assigned product group. You’ll manage the full product lifecycle — from concept to commercialization and ongoing support — while working closely with design, engineering, sales, and marketing teams. This role is ideal for someone with strong technical knowledge of heavy equipment attachments, proven product leadership skills, and a passion for driving innovation.

Key Responsibilities

• Define product vision, strategy, and roadmap for assigned product categories in alignment with business goals.
• Conduct market research and analyze customer feedback to identify opportunities for development.
• Partner with Product Development, Engineering, Marketing, and Sales to design and launch successful products.
• Establish and manage product requirements, timelines, and sales budgets.
• Support product launches and promotional activities with marketing and sales.
• Track product performance, set key metrics, and make data-driven decisions.
• Assist with product testing, quality assurance, and compliance with industry standards.
• Build strong relationships with customers, dealers, and internal stakeholders to drive adoption.
• Monitor competitive landscape, market trends, and emerging technologies to inform strategy.
• Lead cross-functional teams to ensure efficient execution of product plans.
• Continuously improve product features based on user feedback and business goals.
• May provide leadership to a direct report (e.g., Product Specialist).

Qualifications

• Bachelor’s degree in Business, Engineering, Product Management, or related field (MBA an asset).
• 5+ years of product management experience, ideally in heavy construction equipment.
• Strong understanding of excavator or wheel loader attachments.
• Proven track record of successfully launching and managing products.
• Analytical and data-driven with strong problem-solving skills.
• Excellent communication, leadership, and stakeholder management skills.
• Familiarity with product lifecycle management and go-to-market strategies.
• Knowledge of industry regulations and compliance standards.
• Proficiency with project management tools and software.

Working Conditions

Travel required up to 75%. Remainder of time will be in office or remote.

Why Join AMI?

• Be part of a growing Canadian manufacturer with a strong North American presence.
• Play a critical role in shaping innovative products for the construction industry.
• Competitive compensation and benefits package.
• Collaborative culture built on respect, hard work, and teamwork.
• Opportunities for career growth and development.

Please Note:

We are not accepting unsolicited assistance from recruitment agencies or headhunters for this posting. All resumes submitted by external recruiters without a formal agreement in place will be considered the property of AMI Attachments and will not be subject to any referral fees.