Product Manager, Education

CSA Group; Edmonton; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company in Edmonton seeks a Product Manager to oversee a portfolio of educational products and solutions. The role involves market analysis, product development, and strategic planning to enhance customer engagement and meet market needs. Candidates should have strong project management skills, experience in product management, and the ability to communicate effectively with stakeholders.

Qualifications

• Minimum 7 years of product management experience.
• Experience in training needs assessment and data analysis.

Responsibilities

• Identify development opportunities for new business and markets.
• Develop and oversee market launch plans for new products.
• Conduct customer interviews and analyze feedback.

Skills

Project Management

Data Analysis

Communication

Organizational Skills

Relationship Building

Education

University Degree

Job description

The Product Manager embraces industry trends and the needs of a changing work environment to deliver education and training solutions that enable ease of access, knowledge, and application of standards. The Product Manager owns and manages a portfolio of publications, education and training products, or technology-based solutions related to standards. They work with internal and external stakeholders to identify market needs, develop business cases, secure funding, and develop effective solutions to fill knowledge and skill gaps in the market.

This position has a strong business orientation and maintains a close relationship with the market. The Product Manager develops a multi-year strategic plan for their product portfolio and oversees product development and go-to-market activities, resolving issues and ensuring the successful launch of projects. The Product Manager must possess a unique blend of marketing, business, and technical savvy. They have the ability to originate and grow programs or products in new and existing areas and deliver consistent results.

As a Product Manager, you will have the opportunity to :

1. Identify development opportunities that relate to new business, new markets, portfolio exits or enhancements to meet product, program, and divisional goals
2. Participate in defining functional strategies and leading, directly and indirectly, aspects of strategy implementation as required.
3. Conduct customer interviews, win/loss analyses, surveys, and focus groups; review customer feedback and product usage to identify trends and customer needs
4. Attend industry events and tradeshows and engage regularly with customers and stakeholders at all levels to understand market needs
5. Develop relationships with significant external and internal customers and stakeholders to identify new product development funding and/or product sales opportunities; lead proposal negotiation, development, and contracting as required
6. Collaborate with the Instructional Design team to develop product plans that meet the needs of learners and stakeholders.
7. Develop positioning documents, business proposals, and business cases using data-driven decision making to identify viable opportunities aligned with strategic objectives.
8. Develop and oversee market launch plans for new products in collaboration with marketing and sales teams; ensure timely launch of ecommerce product pages and landing pages
9. Develop product knowledge resources, conduct product knowledge training, and provide coaching and guidance for internal staff and third-party distributors, sharing best practices among the extended Education and Sales team.
10. Collaborate with other Product Managers to identify cross-sell, bundle, and subscription opportunities
11. Make strategic presentations to executive leadership.

Preferred Education and Experience :

1. University Degree and a minimum of 7 years of product management and education and training program development experience.
2. Experience in training needs assessment and data analysis.
3. Strong verbal and written skills, including the ability to present to senior leaders.
4. Ability to research, propose, and execute effective product plans.
5. Proven project management skills and ability to influence cross-functional teams without formal authority.
6. Strong organizational and time management skills, including handling multiple projects simultaneously.
7. Ability to develop new customer contacts and build client relationships at all levels.
8. Experience with proposal writing and contract development.
9. Product management certification and industry experience are assets.
10. Ability to read, write, and speak in French is an asset.