Product Manager - Conversion Programs

0076 eBay Canada; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Join a leading company as a Product Owner in CRM/Marketing to drive customer communications strategies. You will collaborate with cross-functional teams, oversee product execution, and utilize your ecommerce expertise to enhance customer experiences. This role offers a dynamic environment focused on innovative solutions and measurable impacts.

Qualifications

• 1-2 years of experience in ecommerce.
• Experience in product management with engineering teams.
• Understanding of customer needs and strong execution skills.

Responsibilities

• Define vision, strategy, and roadmap for customer communications.
• Collaborate closely with engineering, design, and analytics teams.
• Conduct market research and facilitate communication across teams.

Skills

Product Management

E-commerce

Metrics Driven

Technical Understanding

Agile Methodologies

Customer Experience Optimization

Tools

Jira

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Team and role :

This role is part of the Conversion Programs (CRM / Marketing) team and will drive customer facing communications flows. You will serve as the portfolio owner, including revenue targets, long-term strategy, roadmap, and execution. You will iterate and expand on various programs, primarily in the channels of Email, Push Notifications and the Native App Notification Hub. You’ll bring it all to life in close collaboration with your immediate partners : engineering, design, data science, and analytics teams. This is a highly visible role and you will work closely with various cross functional teams within eBay mainly on the Core Technology / Core Product side.

If you are passionate about strategising for the marketplace economy, building highly contextual customer experiences in owned channels, and working in an agile manner with brilliant counterparts, come join us!

What You Will Accomplish :

The ‘CEO’ of your experience : defining and communicating the vision, strategy, and roadmap for the owned communications portfolio.

Build the roadmap in close collaboration with leadership and other team members.

Implement the roadmap by working with engineering, data science and design teams. Build MVPs, iterate fast and be the champion of execution excellence.

Deep knowledge of eBay and its products with domain expertise in the marketing channels of Push Notifications and Email.

Writing requirements and communicating them to the Engineering teams

Conducting AB tests : hypothesis building, test design, critical metric definition

Working with analytics teams to measure the impact on success metrics

Collaborating with creative team to improve content and design

Collecting and analyzing customer and user feedback to improve the product.

Prioritizing features and work items based on business value, user needs, and other criteria.

Conducting market research and competitor analysis to find opportunities and threats.

Facilitating communication and collaboration between the development team and stakeholders.

Tracking and reporting on your experience performance and key metrics.

Continuously improving the roadmap and development processes.

What You Will Bring :

Strong product / business / marketing experience with at least 1-2 year in ecommerce. Marketplace experience is strongly preferred.

Technical Product Management experience or comparable experience working directly with Engineering teams (both front-end and back-end); technical understanding of building products / communications from scratch.

Steadfast execution - ability to ship quality experiences in a fast paced and iterative manner.

Experience in developing email and native app notifications in ecommerce

Experience navigating highly sophisticated cross-functional projects end-to-end.

Strong experience owner sense - ability to understand consumer needs and find simple and creative ways to address them.

Metrics driven - ability to build actionable metrics which can measure experience performance.

Builds positive relationships across various teams within eBay; an active listener and clear communicator; can lead by influencing.

Technical Skills :

Building 0 to 1 products

Agile and scrum methodologies + Jira

Writing Technical Product Requirements

E-commerce

Conversion / Retention / User flow optimization

Mobile apps / Email / Notifications

Familiarity with Data Science and Machine Learning

Market / Driven Research

Basic copywriting skills are a plus

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