Product Manager, Rare Disease

Ipsen; Mississauga; On-site; CAD 80,000 - 110,000; Full time

Job summary

Ipsen Canada is seeking a seasoned marketer to lead brand planning and cross-functional collaboration in Mississauga. You will help develop strategic plans, coordinate with Medical, Regulatory, Market Access, and Stakeholder Relations, and ensure timely execution of tactics with agencies.

The role emphasizes strategic thinking, leadership, and strong communication to deliver results in a fast-paced, multi-channel environment. English proficiency required; French is an asset.

Qualifications

• Bachelor’s degree required.
• 5 years in biotech or pharmaceutical industry.
• 2 years of marketing or related experience.
• 2 years sales experience, preferably specialty care.
• Strong communication and leadership abilities.

Responsibilities

• Support development and delivery of annual strategic and tactical plans for the Brand.
• Collaborate with cross-functional stakeholders to deliver insights.
• Develop and execute marketing research to drive strategic plans.
• Communicate brand plans to senior management and field teams.
• Interact with external agencies to implement tactics.

Skills

Brand marketing

Strategic planning

Stakeholder management

Communication skills

Project management

Education

Bachelor’s degree

Job description

Responsibilities will include, but are not limited to, the following:

Support the development and delivery of annual strategic and tactical plans for the Brand

• Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments. Integrate information and data across functions and geographies, as well as external knowledge, to generate insights that drive the business forward.
• Leverage and align the expertise of key cross‑functional stakeholders (including Medical, Regulatory Affairs, Market Access, Stakeholder Relations) to deliver insights and solutions geared to patient and physician needs
• Design, and execute marketing research needs to generate insights that can drive the strategic plan
• Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the pharmacy and specialty care markets.
• Communicate strategic and tactical plans to the US, Canadian senior management and the Specialty Sales Force.

Support The Brand

• Support the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
• Proactively track critical elements of brand performance (financial and non‑financial), and recommend course corrections early and as needed
• Determine effective marketing communication channels to raise awareness and understanding of the benefits of Ipsen’s therapy for selected patient types and develop and deploy effective tactics to achieve Marketing Plan goals.
• Partner with Finance to ensure optimal and timely use of allocated financial resources and fulfilment of cadence of brand tasks related to financial management
• Partner with Supply Chain to manage inventory and production forecast process
• Support forecasting and pricing teams on an Ad Hoc basis
• Establish a regular cadence of cross‑functional Brand Team meetings
• Interact and manage Agency partners on a regular cadence to ensure smooth and timely implementation of critical tactics per the tactical plan

Be a Brand Ambassador

• Work closely with the Associate Director Stakeholder Relations on the Key External Expert plan of action
• Invest in field time with reps to hear first‑hand what the situation is with physicians and payors, and utilize insights to inform the brand plans.
• Create a culture of breakthrough thinking and pragmatic experimentation across the organization.
• Participate in above‑country working groups to proactively share Canadian innovation
• Working together with other functions, develop and implement a best‑in‑class Canadian commercial development plan for Ipsen’s product
• Working with Medical Affairs, design high‑value educational programming in response to identified interests and needs of physicians and patients

Knowledge & Experience (essential)

• 5 years’ experience in the biotechnology or pharmaceutical industry
• 2 years’ progressive marketing or related experience
• 2 years’ experience in sales, preferably specialty care
• Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision‑making of internal and external stakeholders
• Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.
• Knowledge of pharmaceutical legal, regulatory, and medical processes required.
• Proven leadership, strategic, and analytical abilities
• Proven skills in strategic planning and product launches
• Demonstrated project management skills and proven ability to manage multiple priorities in a fast‑paced environment.
• Demonstrated experience working with and managing agency partners
• Strong team‑building skills and a team‑oriented approach.
• Strong written and oral communication skills.
• Strong presentation and facilitation skills.
• Ability to develop consistent, well‑supported, competitive strategies.
• Demonstrated project management skills and proven ability to manage multiple priorities in a fast‑paced environment.
• Proven skills in strategic planning and product launches.
• Acts with a high sense of urgency.
• Adaptability and strong advocate of change.

Knowledge & Experience (preferred)

• Specialty product marketing experience is an asset
• Experience in the therapeutical area preferred

Education / Certifications (essential)

• Bachelor’s degree is required

Education / Certifications (preferred)

• Master’s degree, preferably in business (MBA) or health sciences is preferred

Language(s) (essential)

• English

Language(s) (preferred)

French is an asset