Product Line Manager, WaveRunner, Sport Boat, & Boat Sales

Yamaha Motor Canada Ltd.; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a dynamic Manager for Marine Sales, responsible for driving growth and profitability in Canada. This role involves developing competitive sales programs, managing product lines, and implementing strategic planning to enhance dealer engagement. The ideal candidate will possess strong leadership and program management skills, along with a deep understanding of sales dynamics across various product categories. Join a company dedicated to creating lifelong memories through unique outdoor experiences, where your contributions will significantly impact the marine sales strategy and operations.

Qualifications

• Minimum 5+ years of sales experience with strong leadership skills.
• Post-secondary education in Sales, Marketing, or Business preferred.

Responsibilities

• Manage and develop Marine sales programs to maintain market leadership.
• Conduct strategic market visits to understand dealer networks.

Skills

Leadership Skills

Program Management

Sales Experience

Strategic Planning

Communication Skills

Business Acumen

Education

Post-Secondary Degree/Diploma

University Degree in Sales/Marketing/Business

Job description

Date Posted: February 25, 2025

Position Information

Status: Full Time

Reports to: Sr. Director, Marine, OPE Sales & FLD Network

Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational products to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.

Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor products to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values: “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.

As the Manager, WV, SP & Boat Sales, you will play a pivotal role in implementing and overseeing the Marine sales strategy through program creation and implementation. Your primary objective will be to drive growth and profitability while supporting many key marine functions across the organization in addition to managing G3/Skeeter distribution for Canada.

This role will manage and be the Canadian lead for WV/SP product management end to end.

Key Duties & Responsibilities

• Manage, develop, and create all Marine sales programs (wholesale & Retail) to ensure our Yamaha business remains competitive and a market leader.
• Ensure vetting and support to marketing post program to ensure accuracy across all channels.
• Run competitive analysis with all industry programs.
• Achieve National Sales Targets for all product lines including G3 & Skeeter through a strategic approach, ensuring timely delivery and optimal inventory management.
• Conduct quarterly strategic market visits to understand our dealer network and relevant markets.

Product Management

• Develop product plan requirements based on market input, data, and research. Work with Yamaha Japan and their affiliates to confirm mid-term product plans and be the leading voice for Yamaha Canada future needs.
• Communicate detailed product information to all internal departments with ongoing support.
• Be the Canadian Lead for GCoPP for WV.

Strategic Planning

• Create and implement Territory Strategic Planning (TSP) to maximize dealer engagement and expand market presence, driving growth and revenue generation.
• Plan and implement dealer development targets to ensure clear direction to our National Field Manager.

Business to Business

• Manage a comprehensive B2B strategy for each product line.
• Work closely with other departments such as marketing, logistics, and finance to ensure seamless operations and alignment of strategies through proactive communication.
• Coach and develop direct reports through ongoing training, performance management to ensure growth and continuity in achieving department and corporate goals.

Education Requirements and/or Experience Requirements

• Degree/Diploma: Post-Secondary, University Preferred
• Program of Study: Sales, Marketing, Business Related
• Years of Experience: Minimum 5+ years
• Type of Experience: Sales

Skills & Abilities

• Strong leadership skills.
• Strategic self-starter with strong program management skills.
• Experience selling across multiple product categories.
• Ability to lead change and act as a change agent.
• Ability to identify, prioritize and articulate highest impact initiatives.
• Exceptional communication skills with the ability to influence both internal and external.
• Strong business and financial acumen; develops and manages budgets responsibly; demonstrates ability to read and interpret financial and sales data.
• Strategic planning and sales skills and the strategy and tactics to lead the team to success.

Travel and Overtime Requirements

• Frequent national (within Canada) travel.
• Occasional international travel.

Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.