Product Application Specialist/Business Development

E.b.-Horsman-; Edmonton; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Birthday off

Health & Dental benefits

Profit-sharing program

ESOP

RRSP matching after 1 year

EBH University access

Job summary

E.B. Horsman & Son is seeking a Product Application Specialist/Business Development to support automation and controls solutions across Alberta and Saskatchewan. You will combine technical application expertise with proactive sales initiatives to grow customer partnerships and project values.

The role involves onsite and virtual customer interactions, technical training, and collaboration with Account Managers and branch teams. Strong industry knowledge and travel readiness are essential.

Qualifications

• 5+ years in industrial automation, instrumentation, process control, electrical distribution, or related field.
• Strong knowledge of automation, instrumentation, and process measurement technologies.
• Valid driver’s license and ability to travel across Alberta and Saskatchewan.

Responsibilities

• Provide application expertise, troubleshooting, and commissioning support.
• Develop technical proposals, quotations, and customer solutions.
• Travel across Alberta and Saskatchewan to provide onsite technical support.
• Support customer growth and sales initiatives in collaboration with account managers.
• Deliver technical training, product knowledge, and demonstrations.

Skills

Industrial automation

Instrumentation

Process control

Electrical distribution

Sales experience

Customer relationships

Education

Technical diploma or related certification

Tools

ERP

CRM

Microsoft 365

Job description

Career Opportunities with E.B. Horsman & Son

Helping our communities thrive.

Are you ready for new challenges and new opportunities?

Join our team!

Current job opportunities are posted here as they become available.

Product Application Specialist/Business Development

We are strong, nimble, and growing! EB Horsman & Son is proud to be a fifth generation family owned, successful Western Canadian electrical distributor with 20+ locations throughout BC, Alberta, and Saskatchewan, consistently recognized as one of Canada's Best-Managed companies. We take pride in living our core values and carrying out our mission statement of helping our communities thrive since the 1900s. At E.B. Horsman & Son, we're committed to a workplace where everyone belongs. If you're qualified, we'd like to hear from you.

What we offer

• Birthday off
• Health, dental, and employee assistance program benefits
• Annual profit-sharing
• Employee share ownership program (ESOP)
• RRSP matching after 1 year of employment
• Access to EBH University for personal & professional growth

Located at 7223 68 Ave NW, Edmonton, AB, this full-time position has a Monday-to-Friday schedule, 40 hours per week.

Why this role matters

The Product Application Specialist/Business Development role is split between technical support and business development, serving as a trusted technical resource while supporting customer growth and sales initiatives. The role serves as the dedicated technical expert supporting customers, Account Managers, Business Developers, Technical Inside Sales, and branch teams across Alberta and Saskatchewan. This role is responsible for providing application expertise, troubleshooting, commissioning support, technical training, and customer solutions that help expand our Automation &Controls business while delivering an exceptional customer experience. The role also supports business development initiatives by identifying new customer opportunities, expanding market presence, and contributing to sales growth across the region.

What to expect in the role

Technical Support & Application Expertise

• Serve as the primary technical resource for Alberta and Saskatchewan.
• Provide application support, troubleshooting, product selection guidance, and commissioning assistance.
• Research and develop solutions that address customer application requirements.
• Support product setup, configuration, testing, and validation activities.
• Conduct bench testing, troubleshooting, and RMA support as required.
• Stay current on automation, controls, instrumentation, and process measurement technologies.

Customer & Project Support

• Build and maintain positive relationships with customers through exceptional service and technical expertise.
• Support customers throughout the project lifecycle, including specification, implementation, commissioning, and post-project follow-up.
• Participate in customer meetings virtually and onsite.
• Work directly with customers to gather information required for technical proposals and solutions.
• Travel throughout Alberta and Saskatchewan to provide onsite technical support when required.

Business Development

• Proactively identify and engage potential new customers to grow Automation & Controls sales opportunities across Alberta and Saskatchewan.
• Partner with Account Managers and Business Developers to develop and execute account growth strategies.
• Identify opportunities to expand market share within existing and prospective customer accounts.
• Conduct customer visits to uncover application challenges, project opportunities, and emerging business needs.
• Promote E.B. Horsman's Automation & Controls solutions through networking, customer outreach, supplier engagement, and industry events.
• Support the development of sales pipelines by generating and qualifying leads for the sales team.
• Partner with Account Managers and Business Developers on customer visits to provide technical expertise and application support.
• Assist with technical quotations, validating product specifications, and confirming part numbers.
• Support Technical Inside Sales with product inquiries, pricing requests, and customer opportunities.
• Develop solutions that expand product adoption within existing customer accounts.
• Identify and forward sales opportunities and leads to Account Managers and Business Developers.

Training & Knowledge Sharing

• Deliver technical presentations, Lunch & Learn sessions, and customer training events.
• Lead Automation Labs and technical demonstrations.
• Provide internal technical training and product knowledge support.
• Partner with suppliers and manufacturer representatives to deliver customer education and training initiatives.

Quality & Internal Collaboration

• Work closely with Business Development, Technical Inside Sales, and branch teams to deliver customer solutions.
• Support quality initiatives by identifying, documenting, and helping resolve product or application concerns.
• Contribute to continuous improvement efforts by sharing technical knowledge and best practices across the organization.

Ideal Candidate Profile

• 5+ years of experience in industrial automation, instrumentation, process control, electrical distribution, or related industry.
• Strong knowledge of industrial automation, instrumentation, process measurement, control products, and related technologies.
• Technical diploma, apprenticeship, certification, or post-secondary education in Automation, Instrumentation, Electrical, Engineering Technology, or a related field is an asset.
• Sales experience supporting technical quotations and industrial projects is considered a strong asset.
• Experience providing technical support, field service, commissioning, troubleshooting, and customer-focused solutions.
• Experience supporting industrial customers, contractors, engineering firms, and key accounts.
• Experience in business development within a technical or industrial environment is considered an asset
• Strong computer skills with proficiency in ERP, CRM, Microsoft 365, and the ability to learn new software platforms.
• Strong presentation, communication, and relationship-building skills.
• Valid driver's license and ability to travel throughout Alberta and Saskatchewan.

Our Core Values: Celebrating the Past, Empowering the Future

Teamwork | Integrity | Continuous Improvement | Resilience | Empowered

Compensation is determined by the candidate's experience, education, qualifications, role complexity, internal equity, and other relevant factors.

We thank all applicants for their interest. Only those living in Canada with permanent work authorization will be considered. Please note that only candidates selected for an interview will be contacted.