Product and Marketing Manager

Krila Consultancy & Recruitment; Ottawa; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading tech startup is seeking a visionary Product & Marketing Manager to drive market growth and evolve its brand. You will oversee digital strategies, develop product messaging, and lead initiatives to enhance brand presence. The ideal candidate will possess a blend of strategic insight and creative marketing skills, with experience in technology sectors that empowers businesses to leverage data-driven insights for impactful decision-making.

Qualifications

• Minimum 2 years of experience in technology marketing or IT product management.
• Experience presenting to C-level executives.
• Proficiency in data analysis tools and marketing performance metrics.

Responsibilities

• Oversee digital presence including website and social media.
• Generate thought leadership content to position the company as an industry authority.
• Drive digital lead generation initiatives.

Skills

Marketing

Product Management

Brand Storytelling

Content Creation

Data Analysis

Education

Bachelor’s or Master’s degree in Marketing, Business, Communications

Tools

HubSpot

Job description

Company Overview

Imagine a startup delivering real-time data insights that empower businesses to make smarter, faster decisions. Backed by one of the world's top tech groups, we blend cutting-edge technology with deep expertise to help companies stay agile and ahead of the curve. With the strength of a powerhouse behind them, they drive innovation and create transformative solutions for today's dynamic markets.

Our client is searching for a visionary Product & Marketing Manager who will serve as the driving force behind their market growth and brand evolution. This role offers a unique opportunity to shape innovative products while crafting compelling narratives that resonate with target customers. The ideal candidate combines strategic product insight with marketing creativity, possessing the executive mindset to transform customer needs into business opportunities.

As a key member of their leadership team, you will influence product direction while orchestrating marketing initiatives that establish the company as an industry authority. If you thrive at the intersection of product strategy and brand storytelling, with a passion for driving measurable business results, this position presents an exceptional career opportunity.

Key Responsibilities

• Oversee the company’s digital presence, including website, social media, and content creation.
• Generate thought leadership content such as webinars, blogs, and e-books to position Edge Signal as an industry authority.
• Prepare professional presentations and videos for various stakeholders, ensuring consistent and compelling brand messaging.
• Develop product positioning and messaging that resonates with target audiences and differentiates our offerings in the market.
• Design and implement growth strategies across paid, organic, and referral channels.
• Build and optimize the marketing engine using advanced marketing technologies and tools.
• Develop and communicate the product vision, aligning internal and external stakeholders around the product roadmap.
• Design and deliver sales training sessions focused on effectively communicating the product’s value proposition.
• Provide expert support for tradeshows, webinars, seminars, and other customer engagement events.
• Lead the go-to-market strategy with a strong sense of urgency.
• Drive digital lead generation initiatives to boost sales pipeline and customer acquisition.
• Analyze competitor offerings and develop strategies to maintain a competitive edge.
• Conduct market research and competitive analysis to deeply understand customer needs and market dynamics.
• Manage and nurture relationships with executives, sales teams, and key customers to ensure alignment and satisfaction.

Minimum Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field from a Canadian University.
• Minimum 2 years of experience in technology marketing, IT product management, brand storytelling, or content creation roles, ideally in a startup environment.
• Hands-on experience with marketing tools such as HubSpot or similar.
• Strong understanding of technology and a genuine interest in AI and LLM (Large Language Model) products is a big asset.
• Proven track record driving growth in subscription models.
• Demonstrated experience presenting regularly to C-level executives.
• Proven experience managing social media platforms, blog writing, and website maintenance.
• Experience working in agile environments and familiarity with Scrum or Kanban methodologies.
• Proficiency in data analysis tools and marketing performance metrics.
• Excellent communication, storytelling, and presentation skills.
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.