Principal WordPress Engineer

Newfold Digital; Nova Scotia; Hybrid; CAD 100,000 - 140,000; Full time

Job summary

Newfold Digital is looking for a Principal WordPress Engineer to lead the design and development of high-performance web applications. This role involves architectural leadership, hands-on coding, and technical mentorship in a hybrid or remote work environment, focusing on building secure and maintainable software solutions.

Benefits

Health Insurance options

Education / Certification Sponsorships

Flexi-leaves

Free domain and WordPress blog

Diversity and inclusion programs

Qualifications

• Deep expertise in WordPress and Laravel required.
• Strong understanding of WordPress internals and modern Laravel practices.
• Experience with Agile methodologies and remote work culture.

Responsibilities

• Architect and lead development of scalable, secure WordPress plugins.
• Deliver high-performance solutions aligned with user needs.
• Conduct code reviews and mentor developers.

Skills

WordPress

Laravel

PHP

Agile methodologies

Cloud infrastructure

Education

7+ years of professional software development experience

Tools

Docker

RESTful APIs

Git workflows

Job description

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Join to apply for the Principal WordPress Engineer role at Newfold Digital

Newfold Digital is seeking a seasoned Principal Software Engineer with deep expertise in WordPress and Laravel to lead the design and development of scalable, high-performance web applications. This role involves architectural leadership, hands-on coding, technical mentorship, and cross-functional collaboration to deliver enterprise-grade solutions across our portfolio of global brands. Ideal candidates will bring 7+ years of full-stack development experience, strong knowledge of PHP ecosystems, and a passion for building secure, maintainable software at scale.

About Us

Newfold Digital is a leading web technology company with over $1B in annual revenue, serving millions of customers worldwide. Formed through the merger of Endurance Web Presence and Web.com Group, our portfolio includes trusted brands such as Bluehost, HostGator, Crazy Domains, and Network Solutions. We empower businesses of all sizes to succeed online through domain registration, hosting, website builders, and digital marketing tools.

What You’ll Do

• Architect and lead development of scalable, secure WordPress plugins and Laravel applications.
• Deliver high-performance solutions aligned with business and user needs.
• Own complex technical challenges in backend and full-stack development.
• Write clean, testable, and maintainable code adhering to modern best practices.
• Conduct code reviews, mentor developers, and uphold engineering quality.
• Collaborate cross-functionally with product, design, DevOps, and QA teams.
• Stay current on emerging technologies in the PHP, Laravel, and WordPress ecosystems.
• Contribute to engineering standards, CI / CD pipelines, and technical documentation.
• Build scalable, enterprise-class solutions with a focus on performance and security.
• Identify, troubleshoot, and resolve issues in WordPress and Laravel-based applications.
• Contribute innovative ideas to optimize WordPress products for business needs.
• Take ownership of assigned tasks and deliver high-quality results in a timely manner.

What You Bring

• 7+ years of professional software development experience, with deep expertise in WordPress and Laravel.
• Strong understanding of WordPress internals—core APIs, custom post types, hooks, filters, and Gutenberg.
• Experience with modern Laravel practices (queues, policies, Eloquent, service containers).
• Familiarity with Docker, RESTful APIs, Git workflows, and cloud infrastructure.
• Ability to lead architecture design and technical decision-making for complex projects.
• Experience with Agile methodologies (Scrum / Kanban) and a remote-first team culture.

Why you’ll love us

• We’ve evolved : We provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
• Work-life balance : Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences : We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.We have 20+ affinity groups where you can network and connect with Newfolders globally.
• We care about you : At Newfold, our top priority is taking care of our employees. We make sure that cutting-edge benefits are in place for you. We have partnered with some of the best insurance providers to provide you with excellent Health Insurance options, Education / Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off, and much more. Building a community one domain at a time, one employee at a time. All our employees are eligible for a free domain and WordPress blog, as we sponsor the domain registration costs.
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

This Job Description includes the essential functions required to perform the above-mentioned job and additional duties and responsibilities. It is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time and to require the employee to perform functions in addition to those listed above.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Engineering and Information Technology

Software Development

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