Principal Product Marketing Manager

CapIntel; Toronto, Halifax; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

CapIntel, a rapidly growing wealthtech company, is seeking a Principal Product Marketing Manager. This role focuses on leading go-to-market strategies, driving product adoption, and collaborating across teams for effective messaging and product launches. If you have a passion for marketing in the financial sector, apply now to join a dynamic team dedicated to transforming financial services.

Qualifications

• 6+ years in B2B SaaS product marketing.
• Experience in WealthTech or FinTech is a plus.
• Proficient in market insights to guide product decisions.

Responsibilities

• Lead go-to-market strategy for major launches.
• Collaborate with teams to align on messaging and launch plans.
• Conduct competitive analyses and market research.

Skills

Strategic Communication

Customer and Market Insights

Cross-Functional Collaboration

Hands-On Execution

Job description

Since launching in 2019, CapIntel has been on a mission to provide magical financial moments for all: investors, wealth professionals, and our customers.

Our innovative proposal generation platform transforms how financial professionals compare, discuss, and present investment options, empowering clients to make informed decisions. We pride ourselves on revolutionizing an outdated process with a product that's adopted 4x more than previous solutions. One executive called CapIntel "the most intuitive platform I’ve used in almost 20 years in financial services.”

As one of Canada's fastest-growing wealthtech companies, CapIntel is expanding at an unprecedented pace. Our relentless commitment to innovation drives us to build a dynamic team, strengthening our ability to impact the wealth industry landscape in 2025 and beyond.

About the role

CapIntel is looking for a Principal Product Marketing Manager to join our Product team and lead the development and delivery of effective go-to-market strategies. In this role, you’ll contribute to product adoption and business growth by shaping clear messaging, building scalable marketing programs, and translating insights into strategic recommendations.

You’ll work closely with product, marketing, and revenue teams to ensure our products are well positioned, clearly understood, and successfully launched.

What you’ll do

• Lead go-to-market strategy for major launches that support roadmap priorities and user adoption.
• Build and maintain scalable product marketing processes to ensure consistency across messaging, enablement, and launch execution.
• Develop clear, accessible enablement materials that help customer-facing teams communicate product value.
• Gather and synthesize customer insights, product usage data, and market feedback to inform positioning and strategy.
• Collaborate with product, marketing, and revenue teams to align on messaging, launch planning, and ongoing communication.
• Conduct competitive analyses and market research to support positioning, differentiation, and product strategy.
• Contribute to monetization discussions by providing customer and market context to inform product value communication.

What we're looking for

• Product Marketing Experience: 6+ years in B2B SaaS product marketing, with experience leading launches and driving adoption.
• Strategic Communication: Skilled at translating complex concepts into clear, audience-appropriate messaging.
• Customer and Market Insights: Experienced in gathering and applying qualitative and quantitative insights to guide decisions.
• Cross-Functional Collaboration: Proven ability to build alignment and partner across product, marketing, and revenue teams.
• Hands-On Execution: Comfortable rolling up your sleeves to build messaging, resources, and processes that scale with the business.
• Experience in WealthTech, FinTech, or other compliance-focused B2B industries.
• Involvement in pricing or monetization strategy for SaaS products.
• Background working in multi-product or product-led growth environments.

The Interview Process

• 30-Minute Video Interview with a member of the Talent Acquisition team
• 45-Minute Video Interview with the Director, Solutions Architecture
• 45-minute Video Interview with the VP, Product
• 60-minute Presentationwiththe Director, Solutions Architecture, VP, Product and Head of Marketing.

Not Sure You Meet Every Requirement?

We know that what matters most is a great attitude, a hunger to learn, and a drive to deliver high-quality work. While experience is valuable, we also understand that careers don’t always follow a straight path.If you’re excited about this role but not sure you meet every requirement — we encourage you to apply!

Why You'll Love Working Here:

Visit our Careers Page to learn more about what it’s like to work here, including the virtues that guide us and the perks and benefits designed to help you thrive. We’re proud to be a team where respect, trust, and collaboration drive everything we do. At CapIntel, we challenge and elevate each other because we know that true impact happens when exceptional people work together toward a common goal. We’d love for you to be part of our journey!

What's Important to Us:

CapIntel believes that all dimensions of diversity are a strength, and that we have a role to play in actively reducing and eliminating systemic barriers to employment equity. We believe in equal employment opportunities regardless of race, ethnicity, language, genetic information, creed, religion, sex, sexual orientation, gender identity, family and marital status, neurodivergence, national origin, and age. We cultivate an inclusive workplace where people excel based on personal merit, qualification, experience, ability, and job performance.

We are committed to providing an inclusive and accessible recruitment experience, so please let us know if you require any accommodations to support your application process by emailing [e-mail] .

To help us quickly understand your qualifications and ensure your application receives the attention it deserves, please answer the following questions thoughtfully. These responses will assist us in the initial pre-screening and resume review process.

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