Principal Product Marketing Manager

CapIntel; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

CapIntel, a rapidly growing WealthTech company, is seeking a Principal Product Marketing Manager to lead go-to-market strategies, enhance product adoption, and collaborate with cross-functional teams. This role requires strong strategic communication skills and deep market insights to drive successful product launches and empower customer-facing teams.

Qualifications

• 6 years in B2B SaaS product marketing with experience leading launches.
• Experience in WealthTech or FinTech.
• Background in pricing or monetization strategy for SaaS products.

Responsibilities

• Lead go-to-market strategy for major launches.
• Develop clear enablement materials for customer-facing teams.
• Conduct competitive analyses to support positioning.

Skills

Strategic Communication

Customer and Market Insights

Cross-Functional Collaboration

Hands-On Execution

Job description

Since launching in 2019 CapIntel has been on a mission to provide magical financial moments for all : investors wealth professionals and our customers.

Our innovative proposal generation platform transforms how financial professionals compare discuss and present investment options empowering clients to make informed decisions. We pride ourselves on revolutionizing an outdated process with a product thats adopted 4x more than previous solutions. One executive called CapIntel the most intuitive platform Ive used in almost 20 years in financial services.

As one of Canadas fastest-growing wealthtech companies CapIntel is expanding at an unprecedented pace. Our relentless commitment to innovation drives us to build a dynamic team strengthening our ability to impact the wealth industry landscape in 2025 and beyond.

About the role

CapIntel is looking for a Principal Product Marketing Manager to join our Product team and lead the development and delivery of effective go-to-market strategies. In this role youll contribute to product adoption and business growth by shaping clear messaging building scalable marketing programs and translating insights into strategic recommendations.

Youll work closely with product marketing and revenue teams to ensure our products are well positioned clearly understood and successfully launched.

What youll do

• Lead go-to-market strategy for major launches that support roadmap priorities and user adoption.
• Build and maintain scalable product marketing processes to ensure consistency across messaging enablement and launch execution.
• Develop clear accessible enablement materials that help customer-facing teams communicate product value.
• Gather and synthesize customer insights product usage data and market feedback to inform positioning and strategy.
• Collaborate with product marketing and revenue teams to align on messaging launch planning and ongoing communication.
• Conduct competitive analyses and market research to support positioning differentiation and product strategy.
• Contribute to monetization discussions by providing customer and market context to inform product value communication.

What were looking for

• Product Marketing Experience : 6 years in B2B SaaS product marketing with experience leading launches and driving adoption.
• Strategic Communication : Skilled at translating complex concepts into clear audience-appropriate messaging.
• Customer and Market Insights : Experienced in gathering and applying qualitative and quantitative insights to guide decisions.
• Cross-Functional Collaboration : Proven ability to build alignment and partner across product marketing and revenue teams.
• Hands-On Execution : Comfortable rolling up your sleeves to build messaging resources and processes that scale with the business.
• Experience in WealthTech FinTech or other compliance-focused B2B industries.
• Involvement in pricing or monetization strategy for SaaS products.
• Background working in multi-product or product-led growth environments.

The Interview Process

• 30-Minute Video Interview with a member of the Talent Acquisition team
• 45-Minute Video Interview with the Director Solutions Architecture
• 45-minute Video Interview with the VP Product
• 60-minute Presentation withthe Director Solutions Architecture VP Product and Head of Marketing.

Not Sure You Meet Every Requirement

We know that what matters most is a great attitude a hunger to learn and a drive to deliver high-quality work. While experience is valuable we also understand that careers dont always follow a straight youre excited about this role but not sure you meet every requirement we encourage you to apply!

Why Youll Love Working Here :

Visit our Careers Page to learn more about what its like to work here including the virtues that guide us and the perks and benefits designed to help you thrive. Were proud to be a team where respect trust and collaboration drive everything we do. At CapIntel we challenge and elevate each other because we know that true impact happens when exceptional people work together toward a common goal. Wed love for you to be part of our journey!

Whats Important to Us :

CapIntel believes that all dimensions of diversity are a strength and that we have a role to play in actively reducing and eliminating systemic barriers to employment equity. We believe in equal employment opportunities regardless of race ethnicity language genetic information creed religion sex sexual orientation gender identity family and marital status neurodivergence national origin and age. We cultivate an inclusive workplace where people excel based on personal merit qualification experience ability and job performance.

We are committed to providing an inclusive and accessible recruitment experience so please let us know if you require any accommodations to support your application process by emailing .

To learn how we protect your personal data read our Applicant Privacy Notice.

For your application :

To help us quickly understand your qualifications and ensure your application receives the attention it deserves please answer the following questions thoughtfully. These responses will assist us in the initial pre-screening and resume review process.

Required Experience :

Manager

Key Skills

Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

Employment Type : Full Time

Experience : years

Vacancy : 1

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