Principal Product Manager - Self-Serve Growth

Ignition; Montreal; Remote; CAD 80,000 - 120,000; Full time

Job summary

Join a dynamic and innovative company as a Principal Product Manager, leading self-serve growth initiatives. In this strategic yet hands-on role, you'll analyze trends, design experiments, and collaborate cross-functionally to enhance customer experiences. You'll be at the forefront of driving measurable growth in a fast-paced environment, making a tangible impact on how professional services operate. This is an exciting opportunity to shape the future of a leading revenue generation platform, empowering businesses to reach their full potential. If you're passionate about product management and eager to drive results, this role is for you!

Benefits

20 days annual leave

10 wellbeing days

Paid parental leave

Birthday off

Volunteering leave

RRSP/401k employer matching

Annual education allowance

Employee recognition program

Quarterly wellness allowance

Paid subscription to Headspace

Qualifications

• Proven ownership of core growth areas in a $10M+ ARR SaaS business.
• Strong analytical skills and a customer-focused mindset.

Responsibilities

• Own self-serve growth metrics and drive execution across key areas.
• Design and optimize experiments to improve customer success.

Skills

Analytical Skills

Customer Obsession

Communication Skills

Leadership Skills

Strategic Thinking

Hands-on Execution

Tools

A/B Testing

Data Analysis Tools

Job description

Principal Product Manager - Self-Serve Growth

• Full-time

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments, and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US, and the UK.

Company Values:

• We are better every day
• We work without ego
• We are smarter together

We are open to candidates based in either the United States or Canada, preferably in the Pacific Time Zone. This is a fully remote role.

For Toronto based candidates: We have embraced a hybrid working approach where our team goes to the office 1x per week (on Tuesdays) at our Toronto office located at 100 University Avenue. The remainder of the time is spent working remotely.

Please note that at this time, we are unable to provide visa sponsorship for this position. Candidates must have the legal right to work in the US or Canada without sponsorship.

About your team & mandate:

Over the past six months, Ignition has leaned heavily into growing our self-serve business—helping more customers trial, onboard, activate, and subscribe with less friction by improving the product experience. We’ve built strong foundations in data, engineering, experimentation, and customer insights. Now, we’re looking for a hands-on Principal Product Manager to drive measurable growth.

In this role, you’ll lead Growth efforts across acquisition, activation, monetization, and retention, designing and optimizing experiences that help customers succeed with Ignition. You’ll also be the business owner for our self-serve segment, responsible for core self-serve metrics, reporting on business performance, and collaborating cross-functionally to drive results. This role is both strategic and hands-on—ideal for someone who can shape high-level strategy while also executing on the details.

What your day-to-day looks like:

• Own self-serve growth metrics—analyzing trends, identifying opportunities, and driving execution across onboarding, activation, monetization, and retention.
• Design, launch, and optimize experiments to improve conversion rates and customer success at every stage of the journey.
• Partner with engineering, design, and data teams to build high-impact growth initiatives—whether it’s improving onboarding flows, refining pricing strategies, or driving retention loops.
• Act as the business owner for self-serve, owning revenue and growth targets, working closely with finance to forecast, track performance, and ensure we hit company goals.
• Advocate for the self-serve customer experience, collaborating with product, marketing, and GTM teams to ensure messaging, onboarding, and engagement strategies align with customer needs.
• Balance quick, iterative experiments with longer-term bets, ensuring we move fast while building scalable growth levers.
• Deeply understand our customers and their pain points, using data and direct insights to inform strategy—not just running growth hacks.
• Champion a test-and-learn culture, ensuring we experiment smartly, measure rigorously, and double down on what works.

The Successful Candidate Has:

• Proven ownership of at least one core growth area (Acquisition, Activation, Monetization, Retention) in a $10M+ ARR SaaS business.
• A track record of measurable impact—you’ve driven real growth and can explain how you did it.
• A business owner mindset—comfortable reporting on self-serve performance, identifying growth opportunities, and driving cross-functional execution.
• Deep analytical skills—comfortable querying data, analyzing trends, and turning insights into action.
• Customer obsession—you know growth isn’t just about running experiments; it’s about deeply understanding your users.
• Experience with A/B testing and experimentation—you know when to run tests, when not to, and how to interpret results.
• A strategic-yet-tactical mindset—balancing big bets with quick, iterative experiments.
• A hands-on approach—willing to dive into execution while owning high-level strategy.
• Strong communication and leadership skills—able to align teams and rally support for key priorities.

Founder led, global SaaS organization, in hyper growth mode and scaling fast.

We work without ego in a collaborative, open and transparent work culture.

Competitive salary and employee stock options.

20 days accrued annual leave/vacation, along with 10 days of wellbeing days to take care of yourself and/or loved ones.

Paid parental leave.

An extra paid day off to celebrate your birthday, alongside volunteering leave.

RRSP/401k employer matching.

Annual education allowance to support your professional growth.

Employee recognition program.

Quarterly wellness allowance to spend on your wellness and what this means to you.

Paid subscription to Headspace & LifeWorks EAP & Wellbeing Platform.

Flexible working supported by work from home reimbursement and mobile allowance to allow you to set yourself up safely to work from home.

Personal tax return assistance - after all, we are in the accounting business!

As we work towards pay transparency, your recruiter will share more about the specific salary range for your preferred location during the hiring process.

Please consider applying, even if you don’t tick all the boxes. Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact [emailprotected]