Principal Product Manager

Roofr; Canada; Remote; CAD 160,000 - 190,000; Full time

Job summary

A leading CRM technology firm in Canada is seeking a Principal Product Manager to drive product development and market strategy. The ideal candidate has over 5 years in product management, particularly in a B2B SaaS environment. Responsibilities include leading a new product category focused on digital marketing solutions. Competitive compensation between $160,000 - $190,000 CAD and a remote-first work culture are offered.

Benefits

Mandatory PTO in the first week

Flexible time off

80% employer paid benefits

Generous Parental Leave

Home office setup stipend

Internet and phone allowance

Qualifications

• 5+ years of experience as a software product manager, ideally in a high-velocity, B2B SaaS environment.
• Ability to break large problems down into smaller, testable hypotheses.
• Strong intuition for product design and user experience.

Responsibilities

• Lead the development and GTM strategy of a new product category.
• Work closely with a major strategic partner.
• Build relationships with pilot customers.

Skills

Software product management

Customer research

User experience design

Analytical thinking

Communication skills

Job description

Overview

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

As a Principal Product Manager, you will report to the Group Product Manager and be an instrumental part of our growth by extending Roofr’s product offering to fully support top-of-funnel workflows. Your product portfolio will include a combination of new and existing products, giving you a mix of product enhancement and zero-to-one new product development opportunities.

What You'll Get to Do:

• Lead the development and GTM strategy of a new product category at Roofr, focused on helping our customers grow their businesses through inbound digital marketing and outbound demand generation
• Work closely with a major strategic partner on the commercialization and productization of a self-driving digital marketing AI solution
• Work as part of a dedicated product development team (consisting of you, a product design partner, and a team of software engineers) to productize this solution, as well as to own and build additional complementary offerings in-house
• Build relationships with pilot customers to better understand their businesses and to identify the most important problems for our top-of-funnel products to solve
• Partner with leaders of customer-facing teams to operationalize how to sell, onboard, and support this new product category

What You'll Bring to the Role:

• 5+ years of experience as a software product manager, ideally in a high-velocity, B2B SaaS environment
• A demonstrated ability to break large problems down into smaller, testable hypotheses
• A strong intuition for product design and user experience
• Significant customer research, user testing, and/or product analytics experience and expertise

Who You Are:

• You are a clear communicator who can create simple explanations of complex concepts
• You are curious but skeptical, and don’t settle for the first explanation offered to you
• You're adept at leveraging AI tools to significantly enhance the quality of our PDL
• You’re a critical thinker who doesn’t settle for the status quo
• You’re obsessed with providing a world-class user experience
• You sweat the details
• You have experience building zero-to-one
• You have experience working on product integrations and/or managing key strategic partnerships
• Experience in vertical SaaS field service industries (like roofing, construction, home services) or in digital marketing (SEO, paid ads, reputation management, etc.)

Compensation band: $160,000.00 - $190,000.00 CAD

What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• 1st week of employment is mandatory PTO. Start your journey with Roofr by decompressing and recharging – we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays

Roofr is committed to security and privacy. We will never ask for payment, bank details, or personal financial information as part of the application process. All legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses or unsolicited contacts.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers

If you have questions, you can contact us at [e-mail].

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.