Principal Product Designer, Design System

Questrade Financial Group; Toronto; Hybrid; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Health & wellbeing

Paid vacation

Competitive compensation

Hybrid work (min 3 days in office)

Career growth

Community involvement

Diversity & inclusion

Job summary

Questrade Financial Group seeks a Principal Product Designer, Design System, to lead foundational system work across a hybrid, chapter-based org. You will redefine governance, architecture, and contribution culture while expanding the system into motion, sound, 3D, and creative.

Collaborate closely with Design Engineers to align design with product delivery and coach teams to fluent systems usage. The role emphasizes setting deep technical standards, tokens, theming, and scalable component

Qualifications

• Experience founding or rebuilding a design system (architecture, governance, contribution culture).
• Ability to take design to product with Design Engineers to rethink delivery models.
• Proven track record coaching product teams toward systems fluency.

Responsibilities

• Refounding the system for a decentralized org with hybrid teams.
• Rethink design system scope beyond UI to motion, sound, and 3D.
• Own the path from Figma to customer hands with Design Engineers.
• Coach product teams to adopt system fluency; measure impact in others' work.
• Set tokens, theming, and component architecture to industry standards.

Skills

Design systems

Architecture

Figma to product

Cross-team coaching

UI motion 3D creative

Job description

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.

At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

What's in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We're looking for our next Principal Product Designer, Design System. Could It Be You?

Most companies say design matters. We restructured around it. Design shapes company strategy here, and the bar keeps rising. We're hiring people who want to set that bar, not inherit it.

The Principal Product Designer, Design System is the architect of our foundations and the head coach who raises everyone's game. Our design system is becoming infrastructure, not a department — ownership is moving into every product team, and this is the person who makes that work. They report to the Head of Design as the flagship of our systems practice.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

• Re-founding the system for a decentralized org: the architecture, the governance, and a contribution culture that works with a hybrid, chapter-based team.
• Challenging what a design system even covers in 2026. UI is table stakes; motion, sound, 3D, and creative are where you'll take it next.
• Owning the path from Figma to the customer's hands — partnering with our Design Engineers to rethink how design becomes a product, and challenging the delivery model the industry defaults to.
• Coaching every product team toward systems fluency. Your success shows up in their work, not your library.
• Setting the technical standard at the deepest level of the craft: tokens, variables, theming, and component architecture.

So are YOU our next Principal Product Designer, Design System? You are if you…

• Question the machine itself — you know what a well‑oiled design system looks like, and the job is asking how today's knowledge should reshape the tools and fundamentally change the operating model.
• Have re‑founded or fundamentally rebuilt a design system before: the architecture, the governance, and a contribution culture that thrives in a chapter‑based team.
• Have owned the path from Figma to the customer's hands, partnering closely with Design Engineers to challenge how design becomes product.
• Set the technical standard at the deepest level of the craft — tokens, variables, theming, and component architecture.
• Treat UI as table stakes, with the range and the appetite to take a system into motion, sound, 3D, and creative.
• Coach rather than gatekeep — you measure your success in other teams' work, not in the size of your library.

Compensation Information:

• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.