Principal, Brand Designer (12 Month Contract)

League; Toronto; Hybrid; CAD 133,000 - 164,000; Full time

Job summary

A healthcare technology company in Toronto is seeking a Principal Brand Designer for a 12-month contract. This role involves leading visual strategy across various projects, enhancing brand perception, and collaborating with cross-functional teams. Candidates should have over 6 years of experience in brand design and expertise in UI/UX for marketing. The position offers a salary range of $133,700 - $163,400 CAD depending on experience.

Qualifications

• 6+ years of experience in brand design with a strong portfolio.
• Proven expertise in leading UI/UX design for marketing websites.
• Familiarity with accessibility guidelines (e.g., WCAG).
• Ability to influence and align stakeholders.

Responsibilities

• Define and maintain League’s visual language and style guidelines.
• Lead UI/UX design for marketing websites focusing on conversion.
• Design investor presentations and internal communications.
• Manage and collaborate with external vendors.

Skills

Brand design

UI/UX design

Visual storytelling

Adobe Creative Suite

Figma

Communication

Collaboration

Tools

Google Slides

AI tools

Job description

Principal, Brand Designer (12 Month Contract)

About League

Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.

Position Summary

As a Principal Brand Designer, you’ll play a critical role in shaping how our brand is perceived—both internally and externally. You will lead visual strategy and execution across a wide range of projects: from marketing websites and digital campaigns to investor presentations, internal events, and culture initiatives. Your ability to blend exceptional design skills with clear communication and strong cross-functional collaboration will be essential in driving brand consistency and impact.

What You'll Be Doing:

• Help define, evolve and maintain League’s visual language and brand style guidelines.
• Lead UI/UX and visual design for marketing websites with a focus on conversion and accessibility.
• Design impactful investor and internal presentations with clear storytelling.
• Create visual assets for internal comms, onboarding, events, and ERG programs.
• Develop cohesive event branding across websites, signage, and digital materials.
• Execute digital marketing assets for social, email, and display campaigns.
• Collaborate with marketing, culture, and executive teams to meet cross-functional needs.
• Maintain and refine B2B brand guidelines with Growth Marketing.
• Manage and collaborate with external design vendors and freelancers.
• Stay current with design trends, tools, AI, and best practices.
• Present your work and communicate design rationale clearly to align stakeholders across teams.
• Contribute to measuring design effectiveness and iterate based on results.

What You'll Bring:

• 6+ years of progressive experience in brand design, with a strong portfolio showcasing your work (Link to a strong design portfolio showcasing your work is mandatory).
• Proven expertise in leading UI/UX design for marketing websites—including IA, wireframing, prototyping, and usability best practices.
• Familiarity with accessibility guidelines (e.g., WCAG).
• Expert-level fluency in Adobe Creative Suite and Figma.
• Strong skills in visual storytelling and clear, persuasive presentation design using tools like Google Slides and Figma.
• Familiarity using AI tools (Gemini, ChatGPT, MIdjourney, etc.) in your creative process.
• Experience designing internal communications and employee-facing materials.
• Experience creating event branding and design assets across in-person and virtual formats.
• Keen eye for typography, layout, color, and visual hierarchy.
• Demonstrated ability to manage multiple projects and balance speed with craft.
• Ability to collaborate with a team and also work autonomously.
• Ability to influence and align diverse stakeholders on design direction.
• Experience with motion graphics and video editing is a plus.

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$133,700 - $163,400 CAD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status . If you are an individual in need of assistance at any time during our recruitment process, please contact us at [e-mail] .

Our Application Process:

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

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