Press and Public Relations Manager

Linamar Corporation; Guelph; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the construction equipment industry is seeking a PR professional with B2B experience. The candidate will manage communications, press relations, and content creation, supporting a fast-paced environment. This role offers opportunities for career advancement within a dynamic team focused on continuous improvement.

Benefits

Competitive Compensation

Employee Benefits package

Opportunities for career advancement

Community-based outreach initiatives

Qualifications

• 3-5 years of experience in industrial B2B settings.
• Demonstrable PR and social media portfolio required.
• Knowledge of other languages considered an asset.

Responsibilities

• Manage trade press needs and create promotional content.
• Write press releases and manage approvals.
• Organize press events and liaise with product managers.

Skills

B2B PR

Social Media Management

Content Creation

Written Communication

Oral Communication

Education

Bachelor's degree in Public Relations, Communications, English, or Journalism

Tools

Adobe Creative Suite

Job description

Reporting to the VP, Marketing, the successful candidate will be responsible for creative communications and promotional professional for a fast-moving business to business organization operating in the construction equipment industry. The chosen candidate will be responsible for the development of in-house press, promotional and social media communication activities.

Key Accountabilities

• Manage the trade and local press, needs of the company in line with messaging and brand values, and guidelines.
• Writing Press Releases, managing approval and translation processes.
• Respond to trade press feature requests.
• Content creation (written) for social media activity.
• Compose articles, white papers and other written assets of a technical nature and with a thought leadership stance.
• Work with product managers and marketing staff to create, deliver and monitor appropriate messaging.
• Press conference organization in association with tradeshows.
• Liaison with the product management and other departments within the company on technical aspect of product.
• Liaise with digital marketing staff on copy and content.
• Editorship on Internal staff magazine.
• Coordinate with staff in all markets in respect of press relations.
• Create a positive relationship with trade press editors.
• Organize press events and conferences as required.
• Provide coverage analysis.
• Other duties as assigned.
• Bachelor's degree in public relations, communications, English, or journalism is required
• Recognized PR qualification considered an asset.
• Portfolio of previous work will be considered during selection process.

Desired Characteristics

• 3-5 years with industrial B2B experience with an organization(s) operating on a global basis.
• Excellent written and oral English ability is essential to the role.
• Demonstrable B2B PR and social media portfolio.
• Knowledge of other languages considered an asset.
• Ability to write and disseminate press releases on a regular basis.
• Ability to foster a positive company image with the local communities in areas where the company operates.
• Working knowledge of the Adobe Creative Suite and social media platforms.

What Linamar/Skyjack Has to Offer

• Competitive Compensation
• Employee Benefits package includes but not limited to, Drug, Dental & Vision etc.
• Opportunities for career advancement.
• Sustainability Counsel
• Community based outreach supporting both local and global initiatives and charities.

About Skyjack:

Skyjack supplies construction rental companies globally with quality engineered, simple, and reliable access and telehandler equipment. Initially started as a scissor lift manufacturer in 1985, and has grown to become a world leader in the general Mobile Elevating Work Platform (MEWP) industry.

As a dominant player in a consistently evolving industry, Skyjack employees thrive on absorbing new information and have a thirst for continuous improvement in their professional selves. In 2002 Skyjack became a part of the Linamar Corporation and has since been able to leverage strategic partnerships and use the guidance of their parent company to rapidly change the face of the access industry.

Every aspect of the company is deeply rooted in Skyjacks safety initiatives as this can be an extremely challenging industry. Skyjack prides itself on being simply reliable and easy to do business with. This mission extends to the relationships with customers, suppliers, and employees.

We encourage you to apply even if you do not meet the full requirements for this position.

Linamar is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Linamar will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.

Linamar Corporation encourages applications from all qualified individuals and will reasonably accommodate applicants throughout all stages of the recruitment and selection process upon request

Job Info

• Job Identification 11172
• Job Category SG&A
• Posting Date 06/03/2025, 02:50 PM
• Locations 201 Woodlawn Road West, Guelph, Ontario, N1H 1B8, CA