Practice Lead, Social Media

Bombardier Recreational Products Inc.; Montreal; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading company in recreational vehicles is seeking a Social Media Practice Lead to guide global social media strategy and governance. This role requires extensive experience in digital marketing and social media analytics, with a focus on innovation and cross-functional collaboration. The ideal candidate will excel in a matrixed environment and drive the continuous improvement of social media practices.

Benefits

Annual bonus based on financial results

Generous paid time away

Pension plan

Fully paid industry leading healthcare

Flexible work schedule

Educational resources

Discount on BRP products

Qualifications

• 7+ years of experience in social media strategy and/or digital marketing.
• Proven experience in a matrixed or multinational environment.
• Experience building a social media function across geographies.

Responsibilities

• Develop and manage a global social media practice with strategy and governance.
• Establish social media policies and risk mitigation strategies.
• Define KPIs and oversee global reporting for performance measurement.

Skills

Social media strategy

Digital marketing

Social media analytics

Compliance guidelines

Bilingual proficiency

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Sprout Social

Google

Meta

LinkedIn

Job description

We are looking for a Social Media Practice Lead who will report to the Manager, Global Marketing Operations & Brand Office. As the Social Media Practice Lead, you will serve as the central expert guiding our social media strategy, standards, measurement frameworks, and best practices globally. You’ll be a key player in BRP’s growth by partnering with global teams, communications leads, and brand stakeholders to ensure consistent, impactful, and risk-managed use of social media aligned with our overall brand and business goals.

YOU’LL HAVE THE OPPORTUNITY TO:

• Develop Practice Leadership: Develop and manage a cohesive global social media practice, including strategy, governance framework, playbooks, and operating model to support local and global needs of our brands.

• Own Standards & Governance: Establish social media policies, compliance guidelines, approval processes, and risk mitigation strategies, particularly related to reputational issues.

• Improve Measurement & Reporting: Define KPIs and performance measurement frameworks; oversee global reporting to monitor effectiveness, share insights, and inform continuous improvement.

• Drive Innovation & Trends: Monitor emerging social media trends, platforms, and technologies to recommend innovations that advance the practice and enhance engagement.

• Own Partners Management: Manage relationships with key social media tools/platforms, consultants, and technology vendors supporting the practice as well as key paid media partners such as Google and Meta, ensuring performance, innovation, and alignment with brand and business objectives.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

• 7+ years of experience in social media strategy and/or digital marketing, with significant experience in a matrixed or multinational environment.

• Strong understanding of social media analytics, tools, governance, and regulatory considerations.

• Proven experience building and scaling a social media function across multiple geographies or business units.

• Experience using Sprout Social (or similar enterprise-level social media management platforms) and managing relationships with key social platforms such as Google, Meta, LinkedIn, etc.

• Exceptional drive and curiosity to align priorities with various stakeholders.

• Bilingual proficiency in French and English (spoken and written) is required as the social media practice lead will interact on a daily basis with English-speaking stakeholders across the world.
  

Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP
  

What about some feel good perks:

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products
  

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

#LI-Hybrid

#LI-EF1