PR Account Manager

ELEVATOR; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Wellness allowance

Competitive compensation

Group benefits

Job summary

ELEVATOR is a 24-year boutique PR agency looking for a creative PR Account Manager to join our Canada-wide team (Montreal, Toronto, Calgary or Vancouver). This hybrid role combines strategic PR with social mediasavvy execution, requiring strong copywriting and client communication leadership.

You will lead media relations, craft compelling content, manage budgets, mentor junior staff, and drive campaigns that deliver measurable ROI in a fast-paced agency setting.

Qualifications

• Post-secondary education in Public Relations or Marketing Communications
• 3+ years experience in PR agency environment
• Proven experience developing and executing strategic PR campaigns across multiple industries (travel experience a must!)
• Excellent written and verbal communication; bilingualism is a strong asset
• Experience writing content for social media, blog posts, press releases, newsletters
• Knowledge of social platforms (Twitter, Instagram, Facebook, Pinterest, Snapchat, TikTok, LinkedIn)
• Experience monitoring, tracking and reporting results with PR tools
• Influencer strategy and program management
• Social media analytics and reporting an asset
• Creative mindset with content development experience
• Curiosity, enthusiasm to learn, and problem-solving mindset
• Self-starter with a strong work ethic
• Reliable, organized, and able to work in a fast-paced environment

Responsibilities

• Contribute to the development of strategies to meet clients' goals (earned media, social, content, influencer)
• Nurture relationships with media and influencers (regional and national)
• Budget development and management
• Write copy for social channels, press releases, pitches, contracts, reports
• Support in management and mentorship of junior staff
• Contribute to Elevator social media and marketing
• Learn clients' industries and key players in media
• Stay informed on changing technologies and applications
• Lead and demonstrate success in media relations
• Conduct competitive analysis on client competitors
• Prepare ROI-focused reports
• Plan and manage events (travel may be required)

Skills

Account management

Media relations

Copywriting

Social media

Education

Public Relations/Marketing Communications

Tools

Meltwater

Cision

MRP

Job description

ELEVATOR is a 24 year-old boutique PR agency with personnel across Canada. We work with national and global brands in a wide variety of sectors. Our culture is entrepreneurial, fast-paced, and fun. A good sense of humor goes a long way.

We have an opening for a creative PR Account Manager in Canada (Montreal, Toronto, Calgary or Vancouver) looking to take their career to the next level. This is a hybrid role for someone who understands the public relations world and is social media savvy. The ideal candidate has strong attention to detail, is committed to understanding and upholding brand tone, voice, and values, is a strong copywriter and has experience with content creation. This role is best suited to someone already taking on significant account management responsibilities and ready to fully own day-to-day client communication.

What you’ll be doing

• Contribute to the development of strategies to meet clients' goals and objectives (earned media, social media, content and influencer)
• Nurture existing and build new relationships with media and influencers, managing the players (regional/national)
• Budget development and management of budget
• Writing (copy for social channels, press releases, media pitches, contracts, reports etc.)
• Support in the management and mentorship of junior staff
• Contribute to Elevator social media and marketing
• Become experts in your clients’ industries (learn key players in media in the industry)
• Keep informed on changing technologies and their applications
• Build and nurture relationships with media and influencers
• Lead and demonstrate success in media relations
• Competitive analysis on client competitors
• Reporting (reports that demonstrate ROI and the value of our work)
• Planning and management of events (travel will be required)

Basic Requirements:

• Post-secondary education in Public Relations or Marketing Communications
• 3+ years experience in PR agency environment
• Proven experience developing and executing strategic PR campaigns across multiple industries (travel experience a must!)
• Excellent command of written and verbal communication - bilingualism is a strong asset!!
• Experience writing different types of content (social media posts, blog posts, press releases, announcements, newsletters, etc.)
• Solid knowledge of Social Media platforms (Twitter, Instagram, Facebook, Pinterest, Snapchat, TikTok, LinkedIn, etc)
• Experience monitoring, tracking and reporting results - working with software such as Meltwater, Cision, MRP (Media Ratings Point) or similar
• Influencer strategy and program managements
• Social media analytics and reporting an asset
• Creative mindset with experience in social media content development (content strategy, photoshoots etc.)
• Demonstrates curiosity and enthusiasm to learn and solve problems
• Self-starter with a strong work ethic
• Reliable, accountable and highly organized
• Ability to work in a fast-paced environment

What makes ELEVATOR a good choice

• Fun, energetic, and collaborative working environment
• Competitive compensation and group benefits
• Wellness allowance to contribute to a healthier lifestyle