PPC & Performance Media Specialist

Cira Apps Ltd; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A tech-driven marketing firm in Toronto is seeking a PPC Specialist to lead their paid media efforts. This role requires 4–6 years of experience in PPC management and expertise in platforms like Google Ads and LinkedIn Ads. The Specialist will develop and optimize strategies, analyze campaign performance, and collaborate across teams. The firm promotes a collaborative and inclusive culture, focused on growth and innovation in B2B SaaS marketing.

Qualifications

• 4–6 years of hands-on experience managing PPC and paid media campaigns.
• Proven success in scaling paid search and paid social campaigns.
• Active certifications in Google Ads and Google Analytics/GA4.

Responsibilities

• Own and optimize paid media campaigns across various platforms.
• Develop full-funnel performance media strategies.
• Conduct deep keyword research and audience segmentation.

Skills

PPC campaign management

Google Ads expertise

LinkedIn Ads experience

Microsoft Ads familiarity

Conversion tracking

A/B testing

Communication skills

Tools

Looker Studio

Power BI

Google Analytics

Job description

Are you a performance-driven marketer who thrives in fast-paced environments and knows how to scale SaaS growth through paid media?

CiraSync is on a mission to dominate the B2B SaaS space for MSPs and IT teams. We’re looking for a PPC Specialist who can do more than just execute — we need a strategic thinker who can build, optimize, and scale paid media programs across Google Ads, LinkedIn Ads, Microsoft Ads, Meta, and Reddit. You’ll be joining a lean, high-impact marketing team that’s rebuilding its foundation and driving aggressive growth across paid search, ABM, and performance media.

🔑 Key Responsibilities

• Own and optimize paid media campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, and Reddit Ads.
• Develop full-funnel performance media strategies that align with CiraSync’s growth goals and partner-focused GTM motion.
• Conduct deep keyword research, audience segmentation, and competitive analysis to fuel campaign success.
• Drive continuous improvement through A/B testing, bid strategy refinement, and conversion tracking.
• Collaborate cross-functionally with content, product, and analytics teams to align messaging and targeting.
• Build and present performance dashboards using tools like Looker Studio, Power BI, Supermetrics, and GA4.
• Manage budgets, pacing, and reporting with precision and transparency.
• Stay ahead of platform updates, algorithm changes, and emerging trends in B2B SaaS advertising.

🎯 What You Bring

• 4–6 years of hands‑on experience managing PPC and paid media campaigns, ideally in SaaS or B2B tech.
• Proven success scaling paid search and paid social campaigns across multiple platforms.
• Deep expertise in Google Ads, LinkedIn Ads, and Microsoft Ads — with bonus points for Reddit and Meta.
• Strong grasp of conversion tracking setups (GTM, GA4, pixels) and campaign optimization principles.
• Experience with Microsoft Suite tools and enterprise-level campaign reporting.
• Active certifications in Google Ads and Google Analytics/GA4.
• Excellent communication skills — you can simplify complex data and tell compelling stories with performance insights.

🌟 Bonus Points

• Experience running campaigns for MSPs, IT teams, or mid‑market enterprise buyers.
• Familiarity with YouTube Ads, TikTok Ads, and Reddit Ads.
• Working knowledge of SEO and AEO to support integrated strategies.
• Following industry thought leaders and staying sharp via Search Engine Land, Think with Google, and Moz.
• Competitive, curious, and obsessed with quality — but hasn’t lost your soul for advertising.

📈 What Success Looks Like

• You help us hit and exceed our 35% YoY growth targets through paid media.
• You bring strategic clarity to our paid media roadmap and help us scale repeatable success.
• You collaborate seamlessly across teams and communicate results with confidence.
• You embody our values and help elevate the marketing team’s performance and visibility.

Why Join Us?

At Cira Apps, our mission is to simplify and streamline the way businesses manage contacts. As part of our team, you’ll work in a supportive, innovative environment where your contributions make a real impact. We value collaboration, creativity, and the unique perspectives our team members bring.

Cira Apps is committed to a diverse and inclusive workplace. Cira Apps is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify us at [e-mail].