PPC Marketing Manager – AI-Driven Campaigns

CSC GENERATION; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Toronto is seeking a PPC Marketing Manager to design and execute innovative performance marketing strategies. The role involves developing AI-driven automation workflows and optimizing campaigns on platforms like Google Ads and Meta Ads. Ideal candidates will have experience in digital marketing and a strong understanding of generative AI tools. This position offers competitive benefits and a collaborative work environment.

Benefits

Paid time off

Health benefits

401(k)/RRSP matching

Employee discounts

Qualifications

• 2–4 years of experience in paid search or digital marketing.
• Experience in building workflow automations.
• Proficiency with major ad platforms.

Responsibilities

• Design AI-driven automation workflows.
• Optimize campaigns across Google Ads and Meta Ads.
• Apply AI solutions for campaign performance.

Skills

Paid search

Digital marketing campaign management

Generative AI tools knowledge

Communication skills

Scripting/API calls

Tools

Google Ads

Meta Ads

Zapier

Python

Job description

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport, and SteepandCheap—aim to supply our customers with gear, knowledge, and inspiration to pursue their outdoor adventures. We provide a vast assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, fast and accurate fulfillment, and community-centered content. We are building the next-generation AI operating system for retail—automating manual tasks, streamlining complex processes, and empowering teams to focus on high-impact work.

We are seeking a PPC Marketing Manager – AI-Driven Campaigns to design and execute innovative performance marketing strategies. This role will lead automation workflows, develop custom GPT-based tools, and implement scripting solutions to optimize paid search campaigns, utilizing platforms like Google Ads, Meta Ads, and others.

Responsibilities include:

1. Design, develop, and maintain AI-driven automation workflows for campaign management, bid strategies, and audience targeting using tools like n8n, ChatGPT, custom GPTs, and Python.
2. Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms.
3. Apply AI solutions to automate and improve campaign performance, budget management, keyword optimization, and reporting.
4. Prototype quickly and iterate rapidly—delivering working automation MVPs within days.
5. Enhance internal tooling by standardizing and evolving reusable automation libraries and GPTs.

Qualifications:

1. 2–4 years of hands-on experience in paid search, PPC, or digital marketing campaign management.
2. Experience building workflow automations using tools like Zapier, Retool, or similar.
3. Deep knowledge of generative AI tools, including ChatGPT and prompt engineering.
4. Proficiency with Google Ads, Meta Ads, and other major ad platforms.
5. Experience integrating multiple systems (Google Ads, Slack, Looker) into cohesive workflows.
6. Comfort with scripting, API calls, or working with low-code platforms.
7. Excellent communication and collaboration skills.
8. A mindset geared towards experimentation, velocity, and continuous improvement.

What’s in it for you?

1. Executive Access: Collaborate directly with brand CEOs and senior leadership, gaining mentorship and solving real business challenges.
2. AI-First Skill Building: Work hands-on with the latest AI tools, building a modern tech stack that distinguishes you in the industry.
3. Accelerated Career Path: Demonstrate high performance to take on greater responsibilities and leadership roles across our brands.
4. Competitive Benefits: Enjoy paid time off, 401(k)/RRSP matching, health benefits, employee discounts, and more.

Interview Process:

1. Initial conversation with our team if your qualifications align.
2. Complete a short AI or product-building challenge to showcase your approach.
3. Deep-dive interviews with leadership focused on experience, product mindset, and operational thinking.
4. Fast decision and offer for the right candidate.

Preference is for candidates residing near our Toronto, Ontario hub. We are an equal opportunity employer committed to diversity and inclusion. If you require accommodations due to a disability, please contact us.