PPC Marketing Manager – AI-Driven Campaigns

CSC Generation Enterprise; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A dynamic digital marketing firm seeks an AI-first PPC Marketing Manager in Toronto to lead performance marketing initiatives. This role involves designing AI-driven automation workflows and optimizing campaigns across Google Ads and Meta Ads. Ideal candidates have 2-4 years in PPC management, expertise in generative AI tools, and strong collaboration skills. The position offers competitive benefits and a chance for accelerated career growth.

Benefits

Executive access to senior leadership

Hands-on experience with advanced AI tools

Competitive benefits including PTO and medical coverage

Qualifications

• 2–4 years of hands-on experience in paid search or digital marketing campaign management.
• Experience building workflow automations using tools like n8n.io, Zapier, or similar.
• Fluency with generative AI tools and prompt engineering.
• Proficiency in major ad platforms like Google Ads and Meta Ads.
• Comfort with scripting, API calls, or low-code platforms.

Responsibilities

• Design and maintain AI-driven automations for campaign management and audience targeting.
• Launch and optimize campaigns on platforms such as Google Ads and Meta Ads.
• Apply AI solutions to enhance campaign performance and budget allocation.
• Prototype quickly and ship automation MVPs within days.
• Improve platform tooling by evolving internal libraries of automations.

Skills

Paid search & PPC management

Workflow automation (n8n, Zapier)

Generative AI tools (ChatGPT)

Google Ads proficiency

Scripting and API integration

Communication skills

Experimentation and continuous improvement mindset

Tools

Google Ads

Meta Ads

Looker

Slack

Job description

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We are building the next-generation AI operating system for retail—one that automates manual tasks, streamlines complex processes, and empowers teams to focus on high-leverage work.

We are seeking an AI-first PPC Marketing Manager to architect and execute the next generation of performance marketing. This role will lead the design and implementation of automation workflows, custom GPT-based tools, and scripting to improve how paid search campaigns are run and optimized, with hands-on experience in Google Ads, Meta Ads, and other PPC channels.

This position offers a challenging environment—beyond daily responsibilities, you'll play a significant role within a fast-paced team.

This role reports to Marketing Leadership.

Responsibilities include:

1. Designing, building, and maintaining AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, ChatGPT, custom GPTs, and Python, integrated with platforms like Excel, Looker, Slack, Google Ads, and Meta Ads.
2. Launching and optimizing campaigns across Google Ads, Meta Ads, and other platforms.
3. Applying AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting.
4. Prototyping quickly, iterating faster, and shipping working automation MVPs within days.
5. Continuously improving platform tooling by standardizing and evolving internal libraries of reusable automations and GPTs.

Qualifications:

• 2–4 years of hands-on experience in paid search, PPC, or digital marketing campaign management.
• Experience building workflow automations using tools like n8n.io, Zapier, Make.com, Retool, or similar.
• Deep fluency with generative AI tools, including ChatGPT and prompt engineering.
• Proficiency with Google Ads, Meta Ads, and other major ad platforms.
• Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows.
• Comfort with scripting, API calls, or working with low-code platforms.
• Excellent communication and collaboration skills.
• A mindset of experimentation, velocity, and continuous improvement.

Benefits include:

• Executive access to work directly with brand CEOs and senior leadership.
• Hands-on experience with advanced AI tools and building a modern tech stack.
• Accelerated career growth with increased responsibilities and leadership opportunities.
• Competitive benefits including paid time off, 401(k)/RRSP match, medical/dental/vision coverage, employee discounts, and more.

Interview process:

1. Initial contact if you meet the qualifications and align with our vision.
2. Completion of a short AI or product-building challenge.
3. Deep-dive interviews with Backcountry leadership.
4. Offer extended swiftly for the right candidate.

We prefer candidates residing near our Toronto, Ontario hub.

The CSC family of brands is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing reasonable accommodations for individuals with disabilities. Please contact [e-mail] for assistance.

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