PPC Marketing Manager – AI-Driven Campaigns

CSC Generation; Ontario; On-site; CAD 65,000 - 90,000; Full time

Job summary

A dynamic marketing technology firm in Ontario seeks a PPC Marketing Manager for AI-driven campaigns. The role involves designing automation workflows, launching campaigns on PPC channels like Google Ads and Meta Ads, and experimenting with generative AI tools. Ideal candidates will have 2-4 years of experience in digital marketing and a proven ability to improve campaign performance through innovative automation. Competitive salary and career growth opportunities included.

Benefits

Executive access to leadership

Hands-on AI tool building

Competitive benefits package

Qualifications

• 2–4 years of hands-on experience in PPC or digital marketing.
• Experience in building automation workflows.
• Deep understanding of generative AI tools.

Responsibilities

• Design and maintain AI-driven automations for campaigns.
• Launch and optimize campaigns across platforms.
• Prototype and iterate campaign automation quickly.

Skills

Paid search management

Workflow automation

Generative AI tools

Google Ads proficiency

Meta Ads proficiency

Collaborative skills

Tools

n8n

Zapier

Make.com

Looker

Python

Job description

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At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We are building the next-generation AI operating system for retail—one that automates manual tasks, streamlines complex processes, and empowers teams to focus on high-leverage work.

We are seeking a PPC Marketing Manager – AI-Driven Campaigns to architect and execute the next generation of performance marketing. This role will lead the design and implementation of automation workflows, custom GPT-based tools, and scripting to improve how paid search campaigns are run and optimized, while also applying hands-on experience with Google Ads, Meta Ads, and other PPC channels.

This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a significant role within a fast-paced team.

This position reports to Marketing Leadership.

What you get to do every day :

• Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, ChatGPT, custom GPTs, and Python. These will span tools like Excel, Looker, Slack, and ad platforms like Google and Meta Ads.
• Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms.
• Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting.
• Prototype quickly, iterate faster – ship working automation MVPs within days, not months.
• Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPTs.

What you bring to the role :

• 2–4 years of hands-on experience in paid search, PPC, or digital marketing campaign management.
• Hands-on experience building workflow automations using tools like n8n.io, Zapier, Make.com, Retool, or similar.
• Deep fluency with generative AI tools, including ChatGPT and prompt engineering.
• Proficiency with Google Ads, Meta Ads, and other major ad platforms.
• Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows.
• Comfortable with light scripting, API calls, or working with low-code platforms.
• Excellent communication and collaboration skills.
• A mindset of experimentation, velocity, and constant improvement.

What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer :

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision, and employee discounts at our portfolio companies.

What our interview process looks like :

• Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
• Step 2: You’ll complete a short AI or product-building challenge to understand your approach to problems and execution.
• Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
• Step 4: Offer. We’ll move quickly for the right candidate.

Our preference is for candidates who reside near our hub in Toronto, Ontario.

The CSC family of brands provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, please contact [e-mail].

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Venture Capital and Private Equity Principals

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