Positions : Analyst, Consumer Insights

IPG Mediabrand; Toronto; Hybrid; CAD 55,000 - 80,000; Full time

Job summary

A leading company in media and marketing solutions seeks a Research Analyst to join their dynamic team. The role involves data analysis, report generation, and statistical interpretation to guide marketing strategies. The ideal candidate will have a strong educational background and experience with analytical tools like SPSS and Tableau. Enjoy generous paid time off, a flexible hybrid work model, and opportunities for personal development in an inclusive workplace culture.

Benefits

Generous paid time off including vacation and wellness days

Flexible hybrid work model

Formal training opportunities for personal development

Participation in community-based employee groups

Qualifications

• 1+ years of experience in research analysis.
• Strong analytical skills to interpret data.
• Ability to create impactful data visualizations.

Responsibilities

• Collect, clean, and analyze data from various sources.
• Create actionable reports using analytical tools.
• Develop dashboards to communicate data insights effectively.

Skills

Data Analysis

Communication

Attention to Detail

Problem-Solving

Data Visualization

Education

Post-graduate research education

Tools

DisplayR

SPSS

Tableau

Q

R

Python

SQL

Job description

We are seeking a highly skilled and detail-oriented Research Analyst to join our dynamic team. This role involves understanding consumer decision-making to guide marketing decisions across a variety of product categories. The ideal candidate will have experience in data analysis, research methodologies, and proficiency in analytical tools such as DisplayR, SPSS, Tableau, or similar software.

Key Responsibilities

• Data Collection & Analysis : Collect, clean, and analyze data from various sources to identify trends, patterns, and insights.
• Report Generation : Create clear, concise, and actionable reports based on data findings, using software like DisplayR, SPSS, or Tableau.
• Data Visualization : Develop and maintain dashboards and visualizations to communicate complex data insights effectively to stakeholders.
• Statistical Analysis : Use statistical methods to interpret and analyze research data, ensuring accuracy and integrity.
• Survey Analysis : Support market research and survey analysis projects, including questionnaire design, data processing, and reporting.
• Collaboration : Work closely with cross-functional teams, including marketing, product, and senior management, to interpret data findings and guide strategic decisions.
• Data Quality Assurance : Ensure the quality and accuracy of data collected and analyzed across various research projects.
• Process Improvement : Contribute to the enhancement of research methodologies, tools, and processes to improve efficiency and insights.

Desired Skills & Experience

• Experience : 1+ years of experience in research analysis, with proven proficiency in DisplayR, SPSS, Tableau, or similar tools.
• Data Analysis : Analytical skills with the ability to interpret data and derive actionable insights.
• Data Visualization : Demonstrated ability to create impactful visual representations of data to communicate findings clearly.
• Research Methodologies : Familiarity with a variety of research methodologies, including surveys, focus groups, and secondary research.
• Communication : Strong written and verbal communication skills, with the ability to present findings clearly to non-technical stakeholders.
• Attention to Detail : High level of accuracy and attention to detail in data analysis and reporting.
• Problem-Solving : Ability to approach problems with a structured, methodical approach and recommend effective solutions.

Required Skills & Experience

• Educational Background : Post-graduate research education is a strong plus.
• Experience with Advanced Analytical Tools : Familiarity with additional analytical software like SPSS, DisplayR, Q, R, Python, or SQL is a plus.
• Project Management : Experience managing multiple research projects simultaneously, ensuring timely delivery and quality results.

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients acrossits best-in-class brandsUM, Initiative, Media Experts, Reprise, MAGNA, Orion, Mediabrands Content Studio, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumerpackagedgoods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communications professionals in more than 130 countries. Learn more atwww.ipgmediabrands.ca and follow us on LinkedIn : Mediabrands Canada and Instagram : @MediabrandsCanada.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

IPG Mediabrands is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.If you require an accommodation in any aspect of the selection process, please reach out to [emailprotected]