Portfolio Optimization Marketing Manager

Agropur Cooperative; Longueuil; On-site; CAD 85,000 - 106,000; Full time

Benefits offered by this job

Annual bonus

Pension plan with company contribution

Job summary

Agropur Cooperative seeks a Portfolio Optimization Marketing Manager to evaluate and optimize the product portfolio to maximize profitability, competitiveness, and operational efficiency. This role leads portfolio simplification, SKU rationalization, and product renovation using market, consumer, and financial insights, collaborating with Marketing, Sales, Finance, Operations, and Supply Chain.

The successful candidate will ensure portfolio decisions align with brand strategy and business

Qualifications

• 5+ years experience in portfolio management, category management, or project management.
• Proven experience leading cross-functional initiatives including portfolio optimization, SKU rationalization, and product lifecycle management.
• Strong ability to translate data into actionable recommendations.
• Experience developing business cases to drive growth, profitability, and cost optimization.

Responsibilities

• Develop and execute the category portfolio optimization roadmap to drive growth and efficiency.
• Analyze portfolio and SKU performance to identify opportunities and risks.
• Lead product renovation, simplification, rationalization, and delisting strategies.
• Manage cross-functional portfolio optimization projects from business case to implementation.
• Collaborate with Brand Management to align portfolio decisions with brand strategies.
• Coordinate with Innovation teams to align initiatives with growth priorities.
• Identify opportunities to reduce complexity while maintaining value.
• Build business cases to enhance growth, margins, and profitability.
• Manage product lifecycle activities and coordinate portfolio changes with stakeholders.
• Provide strategic guidance as the portfolio subject matter expert.
• Monitor market trends to anticipate opportunities and mitigate risks.
• Measure impact of portfolio initiatives and communicate results to partners.

Skills

Portfolio management

Category management

Project management

Data-driven decisions

Stakeholder management

Communication

Tools

Microsoft 365

NielsenIQ

Job description

Job Overview

Job Type: Regular People are at the heart of our success. Our culture encourages collaboration, transparency, and accountability to generate value and achieve sustainable results. Being part of the team means committing to an environment where everyone’s impact truly matters. At Agropur, every role directly contributes to key outcomes. Performance is measured by impact and value created—not by the number of actions taken. The Portfolio Optimization Marketing Manager is responsible for continuously evaluating and optimizing the product portfolio to maximize profitability, competitiveness, and operational efficiency. This role leads portfolio simplification, SKU rationalization, and product renovation initiatives using market, consumer, and financial insights. Working closely with Marketing, Sales, Finance, Operations, and Supply Chain teams, the successful candidate ensures portfolio decisions align with brand strategy, business objectives, and evolving consumer needs.

Benefits

• Recognition of years of service for vacation calculation


• Flexible group insurance plan including telemedicine services


• Employee assistance program


• Opportunities to invest in yourself (career development, etc.)


• Annual bonus


• Pension plan with company contributions


• Salary scale 005: $84 600 to $105 800 (Base salary will be determined based on your academic background, experience, training, and skills related to the position.)

Roles and Responsibilities

• Develop and execute the category portfolio optimization roadmap to drive growth, profitability, consumer relevance, and operational efficiency.


• Analyze portfolio and SKU performance to identify business opportunities, risks, and areas for improvement.


• Develop and implement product renovation, simplification, rationalization, and delisting strategies.


• Lead cross-functional portfolio optimization projects from business case development through implementation.


• Partner with Brand Management teams to ensure portfolio decisions align with brand strategies and long-term objectives.


• Collaborate with Innovation teams to align portfolio optimization initiatives with growth priorities.


• Identify opportunities to reduce complexity and improve operational efficiency while maintaining consumer and customer value.


• Build business cases and recommendations to enhance growth, margins, and profitability.


• Manage product lifecycle activities and coordinate portfolio changes with cross-functional stakeholders.


• Serve as the subject matter expert for the fresh products portfolio and provide strategic guidance to internal stakeholders.


• Monitor consumer, market, and competitive trends to anticipate opportunities and mitigate risks.


• Measure the impact of portfolio optimization initiatives and communicate results and recommendations to business partners.

Required Qualifications

• 5+ years of experience in portfolio management, category management, or project management, preferably within the food or consumer packaged goods industry.


• Proven experience leading cross-functional initiatives involving portfolio optimization, SKU rationalization, product renovation, and product lifecycle management.


• Strong ability to translate consumer, customer, financial, and operational data into actionable recommendations.


• Experience developing business cases and driving growth, profitability, productivity, and cost optimization initiatives.


• Excellent project management skills and familiarity with structured methodologies such as Stage‑Gate or Agile.


• Strong business acumen with a solid understanding of P&L management, margins, profitability, and financial analysis.


• Advanced analytical and problem‑solving skills with the ability to make data‑driven decisions.


• Strong stakeholder management and influencing skills in a matrix environment.


• Excellent communication, presentation, and organizational skills.


• Ability to manage multiple priorities in a fast‑paced, evolving environment.


• Proficiency with Microsoft 365, including Excel, PowerPoint, World, and Outlook.


• Experience using NielsenIQ.


• Bilingual in French and English, both written and spoken.

About Agropur

Agropur welcomes people from all backgrounds and origins. We are proud to be an employer with a diverse community and are committed to providing a respectful and inclusive experience for all employees and applicants. We will work with candidates who request accommodation.

Please note that an adequate knowledge of French is required for positions in Quebec.

Agropur is an E-Verify Employer (US Operations).