Portfolio Manager, Brand and Communications 211 AB

United Way of the Alberta Capital Region; Edmonton; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A leading non-profit organization seeks a dynamic professional to lead the brand and communications strategy for 211 Alberta. In this temporary role, you will enhance community engagement through innovative digital storytelling, social media strategy, and integrated communication plans. Join a passionate team dedicated to ensuring no one in the community is left behind while enjoying a supportive and rewarding hybrid work environment.

Benefits

Positive workplace culture

Total rewards package

Qualifications

• Minimum four years of relevant experience.
• Strong knowledge of communications best practices.
• Membership with CPRS or IABC considered an asset.

Responsibilities

• Develops and implements communication strategies for 211 Alberta.
• Manages content across 211 Alberta website and digital channels.
• Leads crisis communication strategies and brand content strategy.

Skills

Creative writing

Digital communications

Analytical skills

Content strategy

Education

Undergraduate degree or diploma in Communications, Public Relations, Marketing

Tools

MS Office

Adobe Creative Suite

Web design

Job description

In this Temporary, Full-time role, you will be responsible for leading the brand, communications, and digital strategy for 211 Alberta. This role ensures alignment between United Way’s overarching brand and 211 communications, digital engagement, and media relations. Key responsibilities include website management, social media strategy, content development, internal and external communications, and digital storytelling. This is a temporary role with a tentative end date of March 31, 2026, with the possibility of extension.

About the role :

In this Temporary, Full-time role, you will be able to apply passion for creativity and support our purpose in our community. You will drive efficiency and service excellence through collaborating and liaising with internal and external stakeholders, and supporting content, marketing, and communications execution to support our ongoing work. This is a temporary role with a tentative end date of March 31, 2026, with the possibility of extension.

The Day to Day :

1. Develops and implements communication strategies that integrate the 211 brand into external engagement materials.
2. Aligns brand content strategy with communications plans to enhance 211 Alberta’s public presence and community engagement.
3. Evaluates and reports on content strategy effectiveness, identifying areas for growth and improvement.
4. Manages and deploys content across the 211 Alberta website and digital channels, ensuring alignment with best practices and brand strategy.
5. Maintains and updates online properties, microsites, and domains related to 211 services.
6. Regularly reports on digital channel performance, identifying key insights and recommendations for optimization.
7. Researches emerging media and technology trends to recommend improvements.
8. Develops, creates, and publishes diverse content across multiple social media platforms, enhancing brand awareness and engagement.
9. Captures and edits photos / videos, creates graphics, and writes compelling posts to promote 211 initiatives.
10. Monitors social media interactions, engages with followers, and provides timely responses to inquiries.
11. Analyzes social media metrics, tracks KPIs, and provides insights for strategy adjustments.
12. Leads and manages a digital ambassador strategy, including tools and training for staff and volunteers.
13. Develops and manages an impact-driven storytelling framework for 211 Alberta.
14. Leads the planning, creation, and governance of digital and marketing content, ensuring trauma-informed approaches.
15. Conducts content audits and environmental scans to improve online engagement.
16. Provides communication guidance and issues management support, ensuring preparedness for potential challenges.
17. Leads crisis communication strategies, ensuring a proactive and strategic response to reputation management issues.
18. Chairs the Marketing and Communications committee with delivery partners, facilitating collaboration and alignment in communications efforts.

About you :

You are eager to apply your exceptional writing skills to our marketing and communications strategies to engage members of our community, corporate partners, donors, and advocates to help ensure no one in our community is left behind.

You have a strong knowledge of content strategy, developing business and marketing communications, and communications best practices along with exceptional creative writing, digital communications, and analytical skills.

You have a can-do attitude, are outcomes driven, and approach situations with empathy and collaboration. Thinking creatively, developing innovative ideas, and juggling multiple tasks and priorities is how you thrive. You love operating in a digital environment and are proficient with MS Office, Adobe Creative Suite, web design and social media.

Your background an undergraduate degree or diploma in Communications, Public Relations, Marketing, or a related field plus a minimum of four years of relevant experience. Membership with the Canadian Public Relations Society (CPRS) or International Association of Business Communicators (IABC) is considered an asset. A combination of education and experience will be considered.

The successful candidate for this position will be someone who shares our purpose to ensure no one in our community is left behind, is a difference maker in our community, and wants to connect to a bigger purpose.

You align with and integrate our core values throughout all organizational and business practices, and you consistently act with personal, professional, and behavioural integrity.

You see yourself in our Values. We value and operate with a commitment to :

• Creating solutions.
• Continuous learning.
• Being courageous in our work.
• Capturing our customers’ hearts and minds.
• Being insights driven and utilizing real data.
• Applying a lens of equity and inclusion to all that we do.

Why work with us?

We are people who love what we do and are passionate about our work. We offer rewarding work, a positive workplace culture, and a total rewards package. Our work environment is a hybrid - with time spent both collaborating in the office as well as remotely.

United Way looks at the big picture in order to deliver a coordinated network of services and programs to address a range of needs for children and families who are struggling. By bringing together partners and strategies, we work to ensure that no one in our community is left behind.