Planner

Talon Outdoor; Toronto; Hybrid; CAD 50,000 - 65,000; Full time

Job summary

Talon Outdoor is seeking a Planner to support the execution and optimization of out-of-home media campaigns. You will work closely with clients, media partners, and internal teams to assist with planning, proposals, negotiations, reporting, and strategic recommendations.

This role focuses on learning Talon’s planning processes, gaining insight into the OOH marketplace, and delivering accurate, high-quality work.

Qualifications

• Bachelor's degree in Media Studies, Marketing, Business, or a related field.
• Proficient in data analysis and working with spreadsheets (Excel).
• Advanced skills in PowerPoint to create compelling presentations.
• Basic understanding of media planning, advertising principles, and digital marketing.

Responsibilities

• Maintain day-to-day contact for all clients, ensuring requests are executed efficiently and accurately.
• Support the building and curating of media plans and proposals with the line manager and senior team members.
• Manage client contact, vendor relationships, and all campaign aspects.
• Develop POVs and provide recommendations to clients.
• Provide administrative support to ensure seamless execution of plans.

Skills

Communication

Data analysis

Media planning

Excel

PowerPoint

Education

Bachelor's degree in Media Studies / Marketing / Business

Tools

Excel

PowerPoint

Job description

At Talon, our mission is to unlock the full potential of out-of-home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 500+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients, and pride ourselves on the individuals who represent our business.

THE ROLE_

The Planner supports the planning, execution, and management of out-of-home media campaigns. Working closely with clients, media partners, and internal teams, the Planner contributes to campaign planning, proposals, negotiations, reporting, and the development of strategic recommendations.

This role is focused on learning Talon’s planning processes, developing a strong understanding of the OOH marketplace, and delivering accurate, high-quality work. It is an excellent opportunity for a motivated, analytical, highly organized, and detail-oriented individual looking to build foundational knowledge and skills required to become an OOH media expert.

A DAY IN THE LIFE_

• Maintain day-to-day contact for all clients, ensuring requests are executed efficiently and accurately while adhering to clients’ strategic direction


• Support the building and curating of media plans and proposals with the line manager and/or other senior members of the planning team


• Work closely with the planning team to manage client contact; vendor relationships; & all aspects of a campaign


• Develop POVs and provide recommendations to clients


• Provide administrative support to ensure seamless execution of plans


• Anticipate client needs by identifying areas of growth in products/services/capabilities; collaborate with the planning team on opportunities within client group


• Ensure process consistencies are met to achieve gold standards


• Support senior team members as needed across all clients


• Negotiate buys strategically to ensure savings and meet client objectives


• Provide feedback to partners and vendors


• Understand established systems and processes, follow them consistently, and raise opportunities for improvement


• Become fluent with Talon’s proprietary buying/planning platforms


• Stay up to date on industry trends and performance across all OOH channels


• Build awareness and knowledge of media partner/vendor out-of-home portfolios


• Develop POVs against client objectives and strategies for any new OOH opportunities/formats


• Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives


• Design and present in a professional manner to internal teams for approval


• Organize and prioritize daily tasks effectively, seeking guidance from the line manager or senior team members as needed to ensure deadlines and expectations are met

WHAT WE'RE LOOKING FOR_

• Excellent communication skills, both written and verbal.


• Bachelor's degree in Media Studies, Marketing, Business, or a related field.


• Proficient in data analysis and working with spreadsheets, Excel, and other relevant software.


• Advanced skills in PowerPoint, with the ability to create visually appealing and effective presentations.


• Basic understanding of media planning, advertising principles, and digital marketing.

WHY US_

“ The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully


• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness


• We are empathetic

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn


• We are trusted


• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

*Dependent upon experience, the salary for this role can range from $50,000- $65,000*

Talon uses artificial intelligence tools to assess applications and whether candidates meet the basic qualifications for this role. All further screening, interviewing, and hiring decisions are made by human reviewers.