Personal Banking Officer (Mutual Fund Licensed)

Alterna Savings; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

A leading financial institution is seeking a Personal Banking Officer to proactively engage with members to understand and fulfill their banking needs. This role involves delivering financial solutions, meeting sales targets, and managing relationships to enhance the overall service experience. Candidates should have a strong sales background, post-secondary education, and a commitment to customer service excellence.

Benefits

Accessibility and accommodation for applicants with disabilities

Multiple employer awards for culture and work environment

Qualifications

• 3 years of related experience or equivalent is required.
• Proven sales track record and experience providing credit solutions.
• Strong knowledge of investment, lending, and mortgage products.

Responsibilities

• Contribute to the growth of the business and meet sales targets.
• Provide medium to high complexity financial solutions.
• Maintain relationships with commercial accounts and organizations.

Skills

Analytical skills

Interpersonal skills

Communication

Problem-solving

Negotiation

Education

Post-secondary education

Enrollment in Financial Planning or similar programs

Tools

Excel

Word

Job description

Description

The Personal Banking Officer is responsible for outbound, banker-initiated contact with members using branch renewal lists, branch, and marketing lead lists. The role focuses on understanding and meeting members' banking needs, consolidating share of wallet, and referring members to more senior bankers. Sales are driven by appointments generated through proactive calling and upselling referrals provided by other sales professionals.

The officer contributes to meeting team sales goals by assessing members' financial needs and providing medium to high complexity product and service solutions in credit and investment sectors. They recognize and act on referrals and sales opportunities, maintaining relationships with business partners to optimize opportunities.

Major Responsibilities

1. Contribute to the growth and maintenance of the business and community portfolio.
2. Source, investigate, and analyze product requests from various sources, including accounts, organizations, and competitors.
3. Manage relationships with commercial accounts, co-operatives, and non-profit organizations.
4. Meet sales targets by delivering suitable products and services.
5. Proactively promote and deliver banking products and services.
6. Participate actively in branch meetings, initiatives, and campaigns.
7. Use effective sales interviewing skills to uncover long-term financial needs.
8. Provide financial advice for moderate solutions using financial calculators.
9. Refer high-value relationships to internal and external partners.
10. Maintain knowledge of all products and procedural updates.
11. Apply risk-based pricing models and exercise rational pricing discretion.
12. Utilize sales and service tools for member interactions.
13. Develop and implement a proactive member call plan.
14. Follow up on self-generated and referral leads.
15. Identify personal development opportunities and participate in coaching.
16. Ensure compliance with anti-money laundering guidelines.
17. Perform other duties as assigned.

Expectations / Outcomes

• Meet contact and sales objectives as per the sales plan.
• Satisfy members' short and long-term financial needs.
• Note any policy exceptions when recommending credit approval.

Qualifications

Education / Certification / Experience

• Post-secondary education with 3 years of related experience or equivalent.
• Proven sales track record.
• Enrolled in Financial Planning or similar programs.
• Experience in providing credit solutions.

Knowledge / Skills

• Strong analytical, interpersonal, and business knowledge skills.
• Good knowledge of investment, lending, and mortgage products.
• Proficiency in computer applications such as Excel and Word.
• Effective communication and problem-solving skills.
• Negotiation skills for member solutions and sales.

About Alterna Savings

Alterna Savings and Credit Union Limited has been serving communities for over 115 years, providing financial services that transform lives and give back to the community. It operates over 40 branches across Ontario, along with digital channels and investment services.

Working at Alterna

Our culture of Integrity, Respect, and Collaboration drives us to support the financial wellbeing of our employees, members, and customers. We have received multiple employer awards, including the National Capital Region's Top Employers award for eight consecutive years.

• Preference will be given to candidates who most closely meet the qualifications.
• We are committed to accessibility and accommodating applicants with disabilities.