Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits

White Bay; Toronto; Hybrid; CAD 90,000 - 100,000; Full time

Job summary

A Toronto-based digital agency is seeking a Performance Marketing Strategist to lead paid media programs for mission-aligned brands. The ideal candidate will have over 10 years of performance marketing experience, a solid understanding of media metrics, and will mentor junior team members. This full-time role offers a salary range of CA$90,000 to CA$100,000 plus benefits in a hybrid work environment.

Qualifications

• 10+ years of performance marketing experience, ideally within a fast-paced agency setting.
• Proven ability to manage complex campaigns with 6+ figure annual budgets.
• Strong understanding of media metrics including CPA, ROAS, CTR, LTV, and CVR.

Responsibilities

• Develop and lead cross-channel paid media strategies that align with client goals.
• Present campaign insights, optimizations, and recommendations to senior stakeholders.
• Oversee media buying activities across major platforms, ensuring budgets and timelines are met.

Skills

Performance marketing experience

Google Ads

Meta Business Manager

TikTok Ads

Excel proficiency

Job description

Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits

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Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits

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Join to apply for the Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits role at White Bay

This range is provided by White Bay. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$90,000.00 / yr - CA$100,000.00 / yr

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Performance Marketing Strategist | Hybrid Toronto | $90-100k + Benefits

The Company :

This Toronto-based digital agency brings together deep expertise in data-driven marketing with a strong foundation in health and wellness. With over a decade of growth behind them and a people-first culture at their core, the team is united by a shared commitment to innovation, strategic thinking, and measurable impact. Their collaborative environment encourages curiosity, personal development, and a balanced lifestyle—making it a place where both clients and team members thrive.

The Role :

This role offers a chance to lead high-performing paid media programs for a range of mission-aligned brands. The successful candidate will bring a strategic mindset, strong hands-on platform knowledge, and the ability to translate performance data into meaningful business insights. Working closely with internal teams and senior client stakeholders, this person will be responsible for guiding digital advertising strategy across platforms including Meta, Google, TikTok, programmatic, and more. The position also includes team mentorship responsibilities and requires someone comfortable navigating both big-picture planning and day-to-day tactical oversight.

Responsibilities :

• Develop and lead cross-channel paid media strategies that align with client
• goalsPresent campaign insights, optimizations, and recommendations to senior stakeh
• oldersOversee media buying activities across major platforms, ensuring budgets and timelines are met.
• Design testing plans and experimentation roadmaps to improve performance outcomes.
• Collaborate with internal analytics, creative, and account teams to drive campaign success.
• Mentor and support junior team members, offering strategic guidance and technical coaching.
• Contribute to the evolution of internal processes, tools, and performance benchmarks.
• Monitor key performance indicators and surface actionable insights tied to business growth .

Requirements :

• 10+ years of performance marketing experience, ideally within a fast-paced agency setting.
• Proven ability to manage complex campaigns with 6+ figure annual budgets.
• Hands-on experience with Google Ads, Meta Business Manager, TikTok Ads, and DSPs.
• Strong understanding of media metrics including CPA, ROAS, CTR, LTV, and CVR.
• Confident communicator with experience leading client conversations and presentations.
• Background in wellness, health, or pharmaceutical brands is considered a strong asset.
• Comfortable mentoring junior colleagues and collaborating across departments.
• Skilled in Excel and presentation software for reporting and storytelling.

This is an opportunity to join a smart, values-driven team where your work has direct impact. Those who thrive in collaborative environments and are passionate about both performance and purpose are encouraged to apply.

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Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Marketing Services

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